#293: I have my customer journey map... now what? with Carlos Manalo and Stratton Cherouny, Office of Experience
11/04/22 • 30 min
The process of creating a customer journey map can provide insights into your customers, as well as the internal teams, processes, and platforms that serve them, but it requires an understanding of how to effectively use the journey map well in order to take it from a fancy graphic into something truly beneficial to the organization.
Today we’re going to talk about how to make your customer journey maps valuable and create real-world value from them.
To help me discuss this topic, I’d like to welcome Carlos Manalo and Stratton Cherouny, Co-Founders of Office of Experience.
RESOURCES
The Agile Brand podcast website:
https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here:
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Learn more about your ad choices. Visit megaphone.fm/adchoices
The process of creating a customer journey map can provide insights into your customers, as well as the internal teams, processes, and platforms that serve them, but it requires an understanding of how to effectively use the journey map well in order to take it from a fancy graphic into something truly beneficial to the organization.
Today we’re going to talk about how to make your customer journey maps valuable and create real-world value from them.
To help me discuss this topic, I’d like to welcome Carlos Manalo and Stratton Cherouny, Co-Founders of Office of Experience.
RESOURCES
The Agile Brand podcast website:
https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here:
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Learn more about your ad choices. Visit megaphone.fm/adchoices
Previous Episode
#292: Exploring the Future of Podcasting with Josh Nielsen, Founder & CEO of Zencastr
While podcasting really began in the early 2000s, it has grown dramatically over the last several years. According to some recent statistics, 62% of the U.S. population Ages 12+ have listened to a podcast, with over one third (roughly 104 million people) listening regularly. And that is just in the United States!
Podcasts come in many shapes and sizes and can be an incredibly effective marketing platform for brands, influencers, and others. Today we’re going to talk about the future of podcasting with someone who has been at the center of this movement since he founded his company in 2015.
To help me discuss this topic, I’d like to welcome Josh Nielsen, Founder & CEO at Zencastr.
RESOURCES
The Agile Brand podcast website:
https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here:
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Learn more about your ad choices. Visit megaphone.fm/adchoices
Next Episode
#294: Creating a great post-purchase customer experience with Irina Poddubnaia, Trackmage
Today we’re going to talk about creating a great post-purchase Customer Experience.
To help me discuss this topic, I’d like to welcome Irina Poddubnaia, Founder of TrackMage.
RESOURCES
Learn more about Basecamp, including a free trial here: https://www.basecamp.com/agile
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Learn more about your ad choices. Visit megaphone.fm/adchoices
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