The Agile Brand™ with Greg Kihlström
The Agile Brand
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What is The Agile Brand with Greg Kihlstrom about?
Don't miss a thing. Hear directly from leading brands and platforms about the challenges and opportunities facing marketers today. The Agile Brand features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
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Top 10 The Agile Brand™ with Greg Kihlström Episodes
Goodpods has curated a list of the 10 best The Agile Brand™ with Greg Kihlström episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Agile Brand™ with Greg Kihlström for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Agile Brand™ with Greg Kihlström episode by adding your comments to the episode page.
#450: Black Friday Special: Real-time Data & AI for In-store Retail Operations, with Joe Shasteen, RetailNext
The Agile Brand™ with Greg Kihlström
11/24/23 • 28 min
We are presenting our 2nd annual Black Friday special episode, where we focus on an aspect of retail, looking back on the current year, as well as to what retailers should be keeping in mind for next year.
With the prevalence of online shopping and growing ecommerce providers, brick-and-mortar retailers require business intelligence tools dedicated to in-store analytics to stay competitive in an omnichannel world.
Today we’re going to talk about real-time data and AI for in-store retail operations.
To help me discuss this topic, I’d like to welcome Joe Shasteen, Global Manager, Advanced Analytics at RetailNext.
RESOURCES
PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
SYNOPSIS
Real-time data analytics can empower employees to make better decisions and meet customer needs by providing a clear understanding of their preferences and behaviors. This enables retailers to adjust strategies and approach to deliver a personalized and tailored experience for each customer.
For instance, when a store experiences a high influx of customers, real-time data analytics can alert employees to crowded areas, allowing them to allocate additional staff members to manage queues and provide assistance. This ensures that customers do not have to wait for extended periods and receive prompt service.
1 Listener
#495: Pay transparency and the employee experience with Sydney Artt, Anaconda
The Agile Brand™ with Greg Kihlström
03/11/24 • 22 min
While we mostly talk about marketing and the customer experience on this show, as we all likely know, employees and the employee experience directly affect customers, so today we’re going to talk about salary transparency and key ways business leaders can successfully take a more modern approach to HR and navigate pay transparency within their organization.
To help me discuss this topic, I’d like to welcome Sydney Artt, Director of People at Anaconda.
Resources
Anaconda website: https://www.anaconda.com
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Learn more about your ad choices. Visit megaphone.fm/adchoices
1 Listener
#508: The self-optimizing enterprise with Don Schuerman, CTO at Pega
The Agile Brand™ with Greg Kihlström
04/10/24 • 33 min
There is no question that greater reliance on predictive analytics, enhanced automation, and the capabilities of generative AI are helping to shape the enterprise of tomorrow.
Today we’re going to talk about building the self-optimizing enterprise, and how data, collaboration, and workflow optimization work together to create an organization where human creativity and innovation work seamlessly with artificial intelligence.
To help me discuss this topic, I’d like to welcome Don Schuerman, CTO & VP of Product Strategy & Marketing at Pega.
Resources
Pega website: https://www.pega.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Learn more about your ad choices. Visit megaphone.fm/adchoices
1 Listener
#23 The Duality of the Agile Brand
The Agile Brand™ with Greg Kihlström
07/02/19 • 8 min
While some things need to stay the same in a brand, a truly Agile one needs to evolve over time. There are two ways to look at how an audience changes over the life of a brand. First, you can look at audience shifts in terms of how an audience’s preferences and behaviors change over time. This could be measured in everything from how they interact with your brand (e.g., a shift in mobile device usage, or increased adoption of social media for customer service) to their buying behaviors or other preferences. The second way you can look at audience shifts is in how different audiences may find your products and services useful over time. You may go to market assuming that your product solves a specific audience’s problems, but then find that you are instead being very successful with a completely different audience. What do you do? Depending on your strategic approach, you may decide to embrace this new audience, or you may shift your messaging and strategies to focus more on a different demographic.
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#20 What is an agile brand?
The Agile Brand™ with Greg Kihlström
06/18/19 • 6 min
Having discussed what agile is and means, let’s talk more specifically about the current state of branding, and what I’ve defined as the Agile Brand. Agility is built on principles of sprints and optimization discussed in the previous chapter, and on the fundamentals of branding. There are five key things agile brands do which sets them apart: 1. Have an open dialogue with customers. 2. Tell stories that are genuine. 3. Use data to drive deeper insights and greater growth. 4. Think holistically about the customer experience. 5. Stay nimble by always listening. 6. Let go in order to have deeper relationships.
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#19 Agile marketing
The Agile Brand™ with Greg Kihlström
06/11/19 • 11 min
Building on the last episode that discussed agile methodology, this episode explores agile marketing in greater depth.
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#21 Special Episode: Data Untangled with Jennifer Kling and Ram Palaniappan of TEKsystems
The Agile Brand™ with Greg Kihlström
06/20/19 • 36 min
Every organization has a not-so-secret weapon: data. It’s incredibly valuable information generated from every aspect of the enterprise, including research and development, sales and marketing, supply chain and customer service. Every activity in every facet of the business provides data. And it goes well beyond the organization’s four walls.
For organizations planning to stick around, harnessing the power of data is a business imperative because of the opportunity it holds: competitive differentiation. Unfortunately, many struggle to use data to their advantage. In this episode of The Agile World, we discuss how organizations can set themselves up for success with data.
Join Jennifer Kling and Ram Palaniappan of TEKsystems for this special episode.
Thanks!
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#17 Brand as Relationship
The Agile Brand™ with Greg Kihlström
05/28/19 • 5 min
The fourth and current stage of the evolution of brands. As more and more brands have adopted the experience approach, it has become clearer that a one-off moment in time is not enough to cement brand loyalty. This takes us to the current stage in the evolution of brands: brand as relationship.
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#16 Brand as Experience
The Agile Brand™ with Greg Kihlström
05/21/19 • 6 min
The third stage in the evolution of brands. With increased competition, and consumer preference for more tailored products and services, brands were forced to differentiate themselves beyond occupying an idea. They needed to insert themselves into key life moments and become part of our experience. Apple’s brand experience extends all the way from the initial sale (either in one of its branded stores or its online presence), through the packaging you open to first use your product, through the ease of setup, through usage of the product every day. And if you have problems, you can go to the Apple Store to ask questions. In more recent times, brands have used experience to cut through the clutter of marketing and advertising, which creates deeper engagement with customers.
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#18 What is agile?
The Agile Brand™ with Greg Kihlström
06/04/19 • 6 min
Although this topic could take up an entire podcast on its own, this episode briefly discusses what agile methodology is, and how it applies to marketing and branding.
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FAQ
How many episodes does The Agile Brand™ with Greg Kihlström have?
The Agile Brand™ with Greg Kihlström currently has 598 episodes available.
What topics does The Agile Brand™ with Greg Kihlström cover?
The podcast is about Marketing, Podcasts and Business.
What is the most popular episode on The Agile Brand™ with Greg Kihlström?
The episode title '#450: Black Friday Special: Real-time Data & AI for In-store Retail Operations, with Joe Shasteen, RetailNext' is the most popular.
What is the average episode length on The Agile Brand™ with Greg Kihlström?
The average episode length on The Agile Brand™ with Greg Kihlström is 27 minutes.
How often are episodes of The Agile Brand™ with Greg Kihlström released?
Episodes of The Agile Brand™ with Greg Kihlström are typically released every 3 days.
When was the first episode of The Agile Brand™ with Greg Kihlström?
The first episode of The Agile Brand™ with Greg Kihlström was released on Feb 12, 2019.
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