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Optimised LinkedIn Marketing For 2021
Right now we're in a fantastic transition period of B2B marketing.
The concept of marketing to buyers as if they're real people is really taking off.
If that sounds obvious to you, then you're already enlightened, but equally there are a lot of people who are yet to truly discover this.
But here's the thing, LinkedIn are on a mission to purge auto messaging from the platform.
Anyone still doing that risks having their account suspended, as well as hurting your brand reputation because of how impersonal it is.
So this week on the show we'll be looking into a highly effective methodology which is perfect for working with LinkedIn, and the way in which users want to use the platform, which ultimately results in you generating high quality marketing qualified leads AT SCALE.
And even better yet, because it's a wonderful organic approach which only requires the marketing spend equivalent to a drop of whiskey in your coffee. You'll be very hard pressed to find a more efficient and greater ROI approach to acquiring new customers.
With Michael Moynahan, Founder, B2B Insiders.
Insights & Wisdom From The Greatest Minds In B2B Marketing
The UK’s #1 B2B Marketing Podcast.
⏯ ⏯ Previous Episodes: https://The414.net
📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
📲 THE 414 on Twitter: http://bit.ly/The414-Twitter
📲 James on LinkedIn: http://bit.ly/James-LN
📲 James on Instagram: http://bit.ly/James-IG
📲 James on Facebook: http://bit.ly/James-FB
Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.
Next Episode
Getting The Right Story To Buyers
Personalising B2B content is the next frontier which B2B marketers need to overcome and conquer.
But conquering will also mean choosing the BEST content to personalise, and get in front of audiences.
John Wanamaker is one of the American pioneers of marketing, who famously said "Half the money I spend on advertising is wasted; the trouble is I don’t know which half".
Now that concept can easily be applied to personalised content, because there’s no point in personalising that which is just not sticking.
So the winners will be the ones who make a point of identifying their best performing content, personalising it, getting in front of the right people.
After all, if something works, keep doing it, and do more of it!
Successfully engaging with B2B buyers using personalised content at scale will be our focus this week on the show.
Insights & Wisdom From The Greatest Minds In B2B Marketing
The UK’s #1 B2B Marketing Podcast.
⏯ ⏯ Previous Episodes: https://The414.net
📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
📲 THE 414 on Twitter: http://bit.ly/The414-Twitter
📲 James on LinkedIn: http://bit.ly/James-LN
📲 James on Instagram: http://bit.ly/James-IG
📲 James on Facebook: http://bit.ly/James-FB
Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.
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