Search vs. Research

In a world where misinformation is profitable, we face a great responsibility and burden to educate ourselves AND trust those that have done the real research (not just used Google, a for-profit search engine that serves advertisers, not people).

We love information that fits our own worldview -- this is called cognitive bias. When you use Google, it serves up information and stories (humans love storytelling) that it believes you will enjoy. There is NO law saying the information it shows you must be true. The algorithm knows you personally, and will serve you the “answers” you want, whether or not that misinformation harms you.

But there are ways to combat truth decay and misinformation. In our world where information has never been more accessible, it’s a matter of choice -- choosing research and truth over blissful ignorance.

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