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This week we serve up an ice-cold glass of nostalgia as we look at the making of the culture-busting “Got Milk?” campaign from Goodby Silverstein & Partners. It’s the story of a powerful insight, darkly comic creative, a lightning rod of a tagline, and a client who loved partnerships and parodies and gave the world’s blandest product advertising’s hottest campaign. Presented by GSTV.

To close out Pride Month, we look back at the charming 1994 Ikea commercial that was the first mainstream ad ever to feature a gay couple. We chat with many of the folks who worked on the spot at Deutsch—about the bold concept, the unconventional writing and filming, the praise and the backlash, and where we are now, 27 years later, in terms of LGBTQ representation in ads.

On Valentine's Day 2018, Joaquin Oliver, 17 years old, was killed along with 16 others in a mass shooting at his high school in Parkland, Florida. Two weeks later, his parents Manuel and Patricia created the organization Change the Ref, becoming remarkable advocates for curbing gun violence in America. On this episode, we chat with Manny and Patricia about their celebrated work, the recent escalation of their tactics, how they work with agencies, and why they see art and creativity as the ultimate weapon in the battle against guns.

On this bonus episode, we chat with David Kolbusz, chief creative officer of Droga5 London, who’s brought a consistency and level of creative excellence to the agency’s U.K. operation that was missing before. We dig into some of David’s celebrated work across his career—with stops at Mother, Goodby Silverstein & Partners, BBH and Wieden + Kennedy—and how his time at W+K and Droga, in particular, has increasingly been defined by making ads that don’t look like ads at all.

This week we look at Procter & Gamble’s powerful trilogy of spots about racial bias: “The Talk” from 2017, “The Look” from 2019, and “The Choice” from 2020. We dig into the craft of each piece and explore P&G’s evolving approach to fighting racism, from the early days of the Trump presidency to the murder of George Floyd and beyond. Presented by GSTV.