Tagline - California Milk Processor Board | Got Milk?

California Milk Processor Board | Got Milk?

Explicit content warning

04/12/21 • 65 min

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This week we serve up an ice-cold glass of nostalgia as we look at the making of the culture-busting “Got Milk?” campaign from Goodby Silverstein & Partners. It’s the story of a powerful insight, darkly comic creative, a lightning rod of a tagline, and a client who loved partnerships and parodies and gave the world’s blandest product advertising’s hottest campaign. Presented by GSTV.

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