Tagline - Procter & Gamble | The Talk, The Look, The Choice

Procter & Gamble | The Talk, The Look, The Choice

05/03/21 • 59 min

1 Listener

This week we look at Procter & Gamble’s powerful trilogy of spots about racial bias: “The Talk” from 2017, “The Look” from 2019, and “The Choice” from 2020. We dig into the craft of each piece and explore P&G’s evolving approach to fighting racism, from the early days of the Trump presidency to the murder of George Floyd and beyond. Presented by GSTV.

Previous Episode

Under Armour | Rule Yourself: Michael Phelps

This week we unpack one of the great sports ads of the past decade, Droga5's Michael Phelps spot for Under Armour, made for the 2016 Olympics. We look at how the spot shed new light on the world's greatest swimmer, how it was expertly concepted and crafted, and how it was ahead of its time in broaching the difficult subject of Olympic athletes and mental health. Presented by GSTV.

Next Episode

Motel 6 | We'll Leave the Light On for You

This week's episode is all about The Richards Group's beloved radio campaign for Motel 6, which began in 1986 and continued, practically unchanged, for 34 years, before imploding last fall when a racist comment from Stan Richards got the agency fired. We look at the campaign's creation, its nostalic roots and contemporary twists, the downfall of Richards, and how a new agency plans to refresh the campaign this summer.