Always | Like a Girl

03/29/21 • 46 min

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We close out Women's History Month with a look back at one of the great female-empowerment anthems ever made by an advertiser, "Like a Girl" from P&G's Always. Hear the whole story of the social experiment turned viral film turned Super Bowl showstopper from the folks who made it. Presented by GSTV.

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Volkswagen | The Force

This week we don our Darth Vader mask and travel back to the 2011 Super Bowl to look at the VW commercial that Force-choked all rivals into submission that year. It's a story of great craft around some beloved IP, and a Sophie's choice that would change Super Bowl advertising forever. Presented by GSTV.

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Metro Trains | Dumb Ways to Die

This week we unpack another megaviral ad, McCann's "Dumb Ways to Die," the little Australian train safety video that became a global sensation. We chat with the creatives, clients, animators and musicians who crafted the delightfully twisted song and music video, and we look at how McCann tried to think like a record label in promoting the campaign. Presented by GSTV.