Bud Light | Real Men of Genius

04/25/22 • 59 min

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In 1999, Bud Light and DDB Chicago premiered one of the great radio ad campaigns of all time, "Real Men of Genius." This week on Tagline, we dig into the campaign's greatest hits with folks on the agency, client and production sides—to see how a simple radio idea blossomed into a full-fledged entertainment franchise that spawned 200 spots over a decade, as well as TV ads, compilation CDs and even live events.

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Dove | Real Beauty Sketches

Nine years ago this week, Dove and Ogilvy Brazil rolled out one of the great megaviral ads of all time, "Real Beauty Sketches." Today on Tagline, we revisit the 2013 social experiment with the folks who made it—to learn how a film shot for less than $200,000 made a powerful statement about self-esteem, rejuvenated a legendary brand platform, drove $54 million worth of earned media, and rocketed around the world to become the most-watched online ad ever.

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Sandy Hook Promise | Know the Signs

After the shooting at Sandy Hook Elementary School in 2012, two parents who lost their children that day—Nicole Hockley and Mark Barden—founded Sandy Hook Promise, a nonprofit devoted to protecting kids from guns by teaching people to recognize the warning signs of potential violence before it occurs. This week on Tagline, we look at the the group's remarkable PSAs over the past decade—created with BBDO New York and the Smuggler director Henry-Alex Rubin—and how the bravery, boldness and craft of their advertising work have changed the thinking, the conversation and the behavior around gun violence in America.
Warning: There are sounds of gun violence in this episode that may be triggering, particularly from 15:25 to 15:32 and from 31:12 to 32:11.