
317: How To Add A Train The Trainer Program To Your Course
02/26/24 • 19 min
- Content Foundation: Understand how to break down your program into manageable parts, focusing on both the core materials and the high-level strategic thinking behind each segment.
- Communication and Facilitation Skills: Equip your trainers with the necessary skills to handle sensitive topics and foster engaging, productive discussions.
- Visual Learning Roadmaps: Create visual aids to help trainers and learners track progress and understand the journey through the program.
- User Management Strategies: Learn to manage and track attendees effectively, ensuring a streamlined and accountable learning experience.
- Internal Marketing for Buy-In: Develop materials to help trainers advocate for your program, ensuring engagement and enthusiasm from participants, particularly in scenarios where they don't have a choice in their participation.
- Content Foundation: Understand how to break down your program into manageable parts, focusing on both the core materials and the high-level strategic thinking behind each segment.
- Communication and Facilitation Skills: Equip your trainers with the necessary skills to handle sensitive topics and foster engaging, productive discussions.
- Visual Learning Roadmaps: Create visual aids to help trainers and learners track progress and understand the journey through the program.
- User Management Strategies: Learn to manage and track attendees effectively, ensuring a streamlined and accountable learning experience.
- Internal Marketing for Buy-In: Develop materials to help trainers advocate for your program, ensuring engagement and enthusiasm from participants, particularly in scenarios where they don't have a choice in their participation.
Previous Episode

316: How to Price Your Content or Courses for Licensing
This episode is a must-listen for coaches, consultants, and content creators eager to explore the lucrative world of licensing. April Beach delves into the specialized area of licensing intellectual property, particularly focusing on content, trainings, systems, and courses. This topic is crucial as it unlocks new revenue streams and allows for the expansion of business reach and impact. April Beach guides you through the practical steps of pricing your curriculum for licensing. You'll learn the importance of understanding your operational costs, including software, team expenses, and the logistics of content distribution. The discussion goes further into calculating the Return on Investment (ROI) of your content, emphasizing both tangible training benefits and lifestyle improvements. April introduces two main pricing strategies: bulk pricing and 'Amplify ROI' pricing, explaining how these can be applied based on the specific needs and outcomes of potential licensees. Key Takeaways
- Understand Operational Costs: Know the expenses associated with licensing your content, like software and team support.
- Calculate the ROI: Assess both the tangible and lifestyle impacts of your content.
- Pricing Strategies: Learn two methods - bulk pricing and 'Amplify ROI' pricing.
- Customized Approach: Tailor the pricing based on the licensee's specific situation and outcomes.
- Value Communication: Communicate the measurable value and transformation your content brings to the licensee.
Next Episode

318: Navigating the Leap from B2C to B2B Effectively
This episode is tailored specifically for you if you're an established subject matter expert, coach, consultant, strategist, service provider, or if you're deeply entrenched in the B2C model but feel the pull towards transitioning to B2B. April Beach, a seasoned business strategist with over 27 years of experience, guides you through this critical juncture in your career. This episode is crucial because it addresses a common yet challenging pivot point: shifting your business model while leveraging your expertise and maintaining a balanced life. April Beach delves into the intricacies of transitioning from a B2C to a B2B business model. You will learn about:
- Recognizing when you're ready for this shift and how to initiate the move.
- Strategic questioning to align your future business goals with personal aspirations.
- Techniques to repurpose your existing B2C offerings for a B2B audience, such as through licensing and embedded partnerships.
- Exploring high-level strategic consulting for B2B, to understand and cater to the new audience's needs.
- Self-Reflection is Key: Understand the importance of your legacy and how you want to be known in your industry. This will influence how you transition and what parts of your business you carry forward.
- Designing Your Future Work-Life: Consider who your new clients will be in a B2B context and how this will change your work dynamics, from daily interactions to the nature of your engagements.
- Leveraging Existing Assets: Explore how your current B2C offerings can be transformed into B2B solutions, such as through licensing or partnerships, allowing for a smoother transition.
- Embracing Strategic Relationships: Engage in high-level consulting in your new B2B sphere to build relationships and gain clarity on what these clients need and value.
- Simplicity and Impact: Learn how transitioning to B2B can often simplify business processes and amplify your impact, potentially leading to more significant results with less direct effort.
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