Creative App Marketing Strategies — Cliff Weitzman, Speechify

Explicit content warning

04/27/22 • 38 min

On the podcast we talk with Cliff about the benefits of building for a niche, the one ad that changed things for Speechify, and why Cliff is now hiring comedians.

Our guest today is Cliff Weitzman, the founder and CEO of Speechify. As someone with dyslexia, Cliff built Speechify to help himself learn by having text read aloud. Cliff went on to blitzscale Speechify with an irreverent approach to SaaS norms and a willingness to experiment.

In this episode, you’ll learn:

How Cliff found early traction for Speechify
Unconventional ways to build a great team
How Cliff got marketing tips from the top e-commerce CEOs
The art of successful cold calls

Cliff Weitzman’s Links

Speechify’s website
Speechify for iOS
Speechify Chrome extension
Speechify on Google Play
Follow Speechify on Twitter
Follow Speechify on Instagram
Speechify is on Medium
Check out Speechify on YouTube
Speechify’s LinkedIn page
Cliff Weitzman: Read to You on Spotify
Follow Cliff on Instagram
Contact Cliff

Follow us on Twitter:

On the podcast we talk with Cliff about the benefits of building for a niche, the one ad that changed things for Speechify, and why Cliff is now hiring comedians.

In this episode, you’ll learn:

How Cliff found early traction for Speechify
Unconventional ways to build a great team
How Cliff got marketing tips from the top e-commerce CEOs
The art of successful cold calls

Cliff Weitzman’s Links

Speechify’s website
Speechify for iOS
Speechify Chrome extension
Speechify on Google Play
Follow Speechify on Twitter
Follow Speechify on Instagram
Speechify is on Medium
Check out Speechify on YouTube
Speechify’s LinkedIn page
Cliff Weitzman: Read to You on Spotify
Follow Cliff on Instagram
Contact Cliff

Follow us on Twitter:

Previous Episode

The Rise of Consumer SaaS — Eric Stromberg, Bedrock

On the podcast we talk with Eric about the importance of refining your pitch, how to build a moat in consumer SaaS, and why your month one churn might not be as bad as you think.

Our guest today is Eric Stromberg, the Founder & Managing Partner of Bedrock, a technology investment firm currently managing approximately one billion dollars. The firm has made investments in companies like Flock Safety, Plaid, Cameo, The Athletic, and more. Eric is also the Founder of Check, the payroll infrastructure API and Universe Software, the holding company for Vertical Fintech businesses.

In this episode, you’ll learn:

Why higher churn rates at launch are OK
How to maintain a competitive advantage for your subscription app
Why Eric is bullish about the future of Consumer SaaS

Links & Resources

Barry McCarthy
Sub Club podcast episode 031: Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain
Equilab

Eric Stromberg’s Links

Follow us on Twitter:

Next Episode

Scaling Without a Marketing Budget — Mike Overell, ClassDojo

On the podcast we talk with Mike about building a principled, mission driven app, keeping product development focused on the right customers, and how ClassDojo scaled to tens of millions of downloads without a marketing budget.

Our guest today is Mike Overell, Revenue Lead at ClassDojo. Having founded his own company as well as working at McKinsey and Lyft, Mike is now using that experience to help every kid on earth get an education they love with ClassDojo. Mike also invests in and helps foreign founders crack the US as co-founder of investment collective Antipodes.

In this episode, you’ll learn: