It’s Easier to Renew Former Sponsors Than to Do Cold Outreach
09/22/22 • 20 min
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They say it's easier to sell to current customers than to get new ones. It makes sense, right? Those customers have entered into a relationship with you, have shown they trust you, and have proved their open to giving you money.
The same thing can be said of sponsors. Many people forget that sponsorship is a relationship, and as the creator, you can help the brand. So when a campaign is over, don't assume the relationship is too. Most of my sponsors from the past year have been former sponsors that renewed.
Here's what I do to keep sponsors returning, and what you should do too.
Check out Justin Moore's Creator Wizard newsletter.
Get all of the show notes and a transcript at https://makemoneypod.com/211
Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.
Support the show--------------------------------------------------------
Send Feedback | LinkedIn | Facebook Group
They say it's easier to sell to current customers than to get new ones. It makes sense, right? Those customers have entered into a relationship with you, have shown they trust you, and have proved their open to giving you money.
The same thing can be said of sponsors. Many people forget that sponsorship is a relationship, and as the creator, you can help the brand. So when a campaign is over, don't assume the relationship is too. Most of my sponsors from the past year have been former sponsors that renewed.
Here's what I do to keep sponsors returning, and what you should do too.
Check out Justin Moore's Creator Wizard newsletter.
Get all of the show notes and a transcript at https://makemoneypod.com/211
Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.
Support the show--------------------------------------------------------
Send Feedback | LinkedIn | Facebook Group
Previous Episode
Why You Need a Sponsor Pitch Deck and What It Should Include
As you start to pursue sponsors, especially those you don’t have a personal relationship with, you will surely be asked for more information. A great way to convey that information, as well a look professional, organized, and ready to accept sponsors, is a pitch deck (or a sponsor deck).
Today, let's look at what a pitch deck is, what it should include, and how to put it together.
You can get my free pitch deck templates at https://makemoneypod.com/pitchWant to accelerate your ability to get sponsors? Enroll in Podcast Liftoff!
Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.
Support the show--------------------------------------------------------
Send Feedback | LinkedIn | Facebook Group
Next Episode
Podcast Swaps Grew My Show by 21%
In the past month or so, I've been experimenting with something that grew my podcast downloads by 21% and it wasn't paid ads. See, the best way to grow your podcast is to get in front of other podcast audiences.
With that in mind, I decided to try some Podcast Swaps, and they've been working so well I'm going to do another round. Let's take a look at what they are, how they work, and how you can do them too.
Show Notes
- Tink Media's Podcast Swap Database
- @larenpassell on Twitter
- My podcast growth in Chartable
- Which Podcast Ad Placement Works Best?
Get even more links and content at https://makemoneypod.com/212
Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.
Support the show--------------------------------------------------------
Send Feedback | LinkedIn | Facebook Group
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