The AI Solution for Navigating Reputational Risks

09/01/24 • 22 min

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Stories and Strategies with Curzon Public Relations

Narratives matter.

In a world where information spreads faster than ever, understanding and managing the stories that shape public perception is crucial. Constellation is an advanced narrative intelligence platform by Blackbird.AI designed to identify and mitigate reputational risks before they spiral out of control.

For marketing and public relations professionals, the stakes have never been higher. With a single post capable of damaging a brand's reputation, knowing how to detect and respond to harmful narratives is essential.

Listen For:
3:23 The Importance of Narrative Intelligence in Managing Public Perception
4:41 AI Powered Risk Assessment for Organizations
10:30 Real World Applications and Case Studies
13:31 Mitigating Narrative-Driven Risks in Financial and Political Sectors

Guest: Dan Lowden
Website| LinkedIn

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Narratives matter.

Guest: Dan Lowden
Website| LinkedIn

Articles

Apply to be a guest on the podcast

Request a transcript of this episode

Support the show

Previous Episode

Marketing For a Tough Industry

Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge.

Tobacco, alcohol, adult entertainment, pharmaceuticals, firearms, cryptocurrency, or cannabis. These sectors face stringent regulations and significant public scrutiny.

They also present incredible opportunities for marketers willing to navigate these hurdles. In this episode we explore the strategies needed to effectively promote products and services in tough industries, where traditional marketing approaches often fall short, and innovative, compliant strategies are keys to success.

Listen For
9:05 Overcoming Industry Challenges Through Earned Media
11:45 The Importance of “Receipts”
14:32 Engaging the Canna-Curious Segment
19:11 Leveraging Testimonials and Case Studies for Older Demographics

Guest: Michael Mejer, Green Lane Communication
Website | Email | Michael’s LinkedIn | Green Lane Communication’s LinkedIn | Instagram

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Next Episode

Throwback Thursday – When Lies BUILD Trust

This is a Replay from Episode 79 which first published in January 2023.

In this age of misinformation and disinformation we can all agree lies and deception are bad right?

Aren’t they?

Philosophers, psychologists, economists – and all those morality experts on social media have always insisted deception harms trust.

Four Behavioral Science studies done through the Wharton School at the University of Pennsylvania show that assertion just isn’t true. In fact, there lies we hear, knowing they are lies, that make us trust those liars even more.

So what’s the truth about lying?

Listen For
4:02 Pro Social Lies and Trust
11:06 Altruistic Lies and Moral Credit
14:14 Cultural Differences in Lying
18:08 Lying in Politics

Guests Maurice Schweitzer, PhD and Emma Levine, PhD:
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Link to Emma and Maurice’s study Prosocial Lies: When deception breeds trust

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Stories and Strategies with Curzon Public Relations - The AI Solution for Navigating Reputational Risks

Transcript

Doug Downs (00:04):

In 2008, musician Dave Carroll had his guitar broken by United Airlines baggage handlers. During a flight after months of frustration, tried to get compensation, Dave took matters into his own hands. He wrote a song,

Dave Carroll (