Stories and Strategies with Curzon Public Relations

Throughout this COVID pandemic we all know frontline healthcare workers have been doing extraordinary work and working under exceptional stress.
A few weeks ago, between Christmas and New Year’s, one physician in London, part of the NHS system, made a comment on Twitter that caught the ire of public relations professionals not only in the UK, but other parts of the world. Dr Meenal Viz seemed to suggest removing anyone “with the title Communications Manager” from NHS Communications, because “we don’t need to pay someone £30k to update the hospital Twitter feed.”

It’s so hard to communicate on Twitter – that limitation of 280 characters. In this episode we chat with Dr Viz, toss the character limit aside, and get to the heart of the message... and to the right audience intended.

Meenal Viz, Ph.D. Clinical Fellow

[email protected]

Link to Meenal’s World podcast (via apple) https://podcasts.apple.com/ca/podcast/meenals-world/id1499166981

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Presentations are stereotyped. A speaker stands in front of an audience, uses PowerPoint to guide a talk. And says very little that departs from the slides being shown.

Frequently, the speaker provides a handout or electronic version of the PowerPoint as a record of the talk. Depending on the nature of the talk, a few minutes may be left at the end for questions.

This format is almost universal. And it takes place thirty to forty million times a day, according to some estimates. It’s led to a new expression ... Death by PowerPoint ... one slide at a time.

In this episode we speak with Eric Bergman who believes with a little less presentation and a little more conversation ... we can make presentations more interesting, and ultimately effective.

And we can relegate the term Death by PowerPoint to the dust heap of history.

Guest: Eric Bergman, BPA, ABC, APR, MC, FCPRS

[email protected]

For a copy of One bucket at a time link here https://amzn.to/2HvnYmc

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By membership the Public Relations and Communications Association is the largest PR Association in the World; 35,000 members and growing. Based in the UK, the PRCA has offices in Dubai and Singapore, and now Buenos Aires as it ventures into Latin America. In this episode we catch up with Isobel Arrowsmith to talk PR throughout Latin America.

Guest Isobel Arrowsmith MPRCA, Director of the Americas, PRCA

[email protected]

https://latam.prca.global/
Special thanks to ToDoComunica for promotion:
https://todocomunica.org/2020/11/20/mas-historias-mas-estrategias-mas-america-latina-por-favor/

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According to 2015 numbers by the US Bureau of Labor Statistics, of the total number of men working in public relations and related services and advertising, 5.9 percent are African American. In this episode we speak with a PR Executive who has researched the perceptions, experiences, and possible barriers for African American males to getting into, and leading within, the field of communications.

Guest: Chuck Wallington

[email protected]

Link to Ken Chenault address to Barron’s Tech Conference https://bit.ly/2HAhl2B

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In a special report, authors Anne Gregory, Ph.D., Bill Nichols, Ph.D., and Professor John Underwood examine the impacts of the COVID-19 pandemic for professional communicators in the English National Health Service (NHS). Specifically, they look at the first three months of the pandemic from March 2020 to the beginning of June 2020 – the period when communication was initiated and the peak of first-wave infections. Inevitably they found gaps we can all learn from.

Guest: Professor Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University, [email protected]

The article Anne refers to ““The lived experience of health communication professionals during the Covid-19 pandemic” is not yet available. Once it’s public, we will publish a link to it in these show notes – please check back.

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