Secrets of Content Marketing
09/20/20 • 17 min
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The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable and consistent content to attract and retain a clearly defined audience, ultimately driving desired action. Key word? Valuable. In this episode, we speak with Amanda Milligan of Fractl, a Content Marketing Agency based in Washington, DC.
Guest: Amanda Milligan, Marketing Director, Fractl
Amanda’s podcast is called “Cashing in on Content Marketing”
The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable and consistent content to attract and retain a clearly defined audience, ultimately driving desired action. Key word? Valuable. In this episode, we speak with Amanda Milligan of Fractl, a Content Marketing Agency based in Washington, DC.
Guest: Amanda Milligan, Marketing Director, Fractl
Amanda’s podcast is called “Cashing in on Content Marketing”
Previous Episode
The AI in PR ethics report
1 Recommendations"Society is changing... there's a new elite emerging and those elite have huge amounts of power."
Professor Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University, [email protected]
"The problem with algorithms is they... discriminate almost by design. They're missing on diversity and inclusion, so you have to get in there as PR people."
Jean Valin, BA, BA (Hons), APR, FCPRS, HonFCIPR, Valin Strategic Communications, [email protected]
The Artificial Intelligence in Public Relations panel was founded in 2018. It’s a global volunteer committee, developed through the Chartered Institute of Public Relations (CIPR) comprising senior communications professionals and leading PR academics and researchers. Recently CIPR and the Canadian Public Relations Society (CPRS) partnered to publish the AI in Ethics Guide which seeks to improve ethical decision-making of algorithms and other automated tools to avoid harmful impacts on individuals.
To access the Ethics Guide to Artificial Intelligence in PR:
Next Episode
The 2020 IPR Disinformation in Society Report
The Institute for Public Relations has issued its 2020 Report measuring how Americans perceive intentionally misleading news or information.
Guest Tina McCorkindale, Ph.D, APR, President and CEO of the Institute for Public Relations
@tmccorkindale
https://instituteforpr.org/contact
Link to the full study: https://instituteforpr.org/2020-disinformation-report
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