Snake Oil in the PR business? Say it ain't so...

07/12/20 • 20 min

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Stories and Strategies with Curzon Public Relations

According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs with false claims. On this week’s episode, award-winning public relations consultant Michelle Garrett helps us differentiate between good stories and strategies and the stuff sold in traveling medicine shows.

Guest Michelle Garrett

Garrett Public Relations, Columbus, Ohio

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Guest Michelle Garrett

Garrett Public Relations, Columbus, Ohio

[email protected]

Support the show

Previous Episode

COVID-19 Brand Pulse Report

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Human beings have been described as emotional beings who think. We're also emotional beings who buy things. This May 2020 report tracks how changing attitudes are changing our behaviours, and what brands should do about it.
Guest Nick Bond

Emotive Technologies

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Download the Brand Pulse Report here

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Next Episode

Tweeting a Social Movement - Black Lives Matter and its use of Twitter

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Through a content analysis of all public tweets sent by Black Lives Matter over a four-year period, this study examined the message strategies used on Twitter by the social movement as a means to share information, build community, and promote action.

Guest Candice LaShara Edrington, Ph.D.

Assistant Professor of Strategic Communication, High Point University, North Carolina
[email protected]
Link to download Study

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