Tweeting a Social Movement - Black Lives Matter and its use of Twitter

07/19/20 • 15 min

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Stories and Strategies with Curzon Public Relations

Through a content analysis of all public tweets sent by Black Lives Matter over a four-year period, this study examined the message strategies used on Twitter by the social movement as a means to share information, build community, and promote action.

Guest Candice LaShara Edrington, Ph.D.

Assistant Professor of Strategic Communication, High Point University, North Carolina
[email protected]
Link to download Study

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Guest Candice LaShara Edrington, Ph.D.

Assistant Professor of Strategic Communication, High Point University, North Carolina
[email protected]
Link to download Study

Support the show

Previous Episode

Snake Oil in the PR business? Say it ain't so...

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According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs with false claims. On this week’s episode, award-winning public relations consultant Michelle Garrett helps us differentiate between good stories and strategies and the stuff sold in traveling medicine shows.

Guest Michelle Garrett

Garrett Public Relations, Columbus, Ohio

[email protected]

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For a decade the Chartered Institute of Public Relations in the UK has been reporting on trends, issues, and challenges impacting the communications profession. What are the skills we need? What are the challenges we face? How much are we being paid? And is there pay equity yet? Institute President Jenni Field joins Stories and Strategies to talk about the 2020 Report released this summer.

Guest Jenni Field
President Chartered Institute of Public Relations
[email protected]
Link here to download a copy of the 2020 report

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