Trade Show Tidbits Episode 3 Quick Start Guide - When and Where
01/28/25 • 6 min
In this episode we’ll help you start organizing the calendar and the logistics for your next trade show. The final episode in our Quickstart will explore the power of planning and paper. Yes good old-fashioned paper. You’ll even hear the word briefcase in this episode. Like who has a briefcase these days? Whatever it is you’re into, a messenger bag, satchel, or a trusty backpack, you’ll save room for a few things after this episode.
In this episode we’ll help you start organizing the calendar and the logistics for your next trade show. The final episode in our Quickstart will explore the power of planning and paper. Yes good old-fashioned paper. You’ll even hear the word briefcase in this episode. Like who has a briefcase these days? Whatever it is you’re into, a messenger bag, satchel, or a trusty backpack, you’ll save room for a few things after this episode.
Previous Episode
Trade Show Tidbits Episode 2 Quick Start Guide - Who and What
In this episode, we take a first look at who and what who’s going to the show both from our team and who are we expecting to meet and one of the biggest question of all of course what is the budget? The budget, of course drives all of and we wanna make sure that it matches the “why” that we talked about in the first podcast.
Like peeling an onion over the next 13 weeks we’re going to be diving into greater detail on all of the topics important to successfully delivering results at your next trade show.
Season one will roll out over the next 13 weeks with a few episodes each week. Bonus content includes long form interviews with experts in brand, digital engagement, trade and industry press and social media. Each episode is kept short, one morsel each. In the end this will be kind of like a box of chocolates, tasty morsels of all sorts. No matter if you’re caramel kar’mel/kare-oh-mel or you’re nuts, we hope there’ll be a morsel or two for you.
Steve
Next Episode
Bonus Content: A Room with Many Doors - a conversation with brand expert Carol Phillips
A Room with Many Doors
A conversation about your brand with Carol Phillips
Maximize your investment when you make your trade show presence the embodiment of your brand. In this free bonus content Steve sits down with Carol Phillips who shares her insights on how to think about and maximize the benefit of your brand strategy before, during, and after your next trade show.
Carol Phillips is the founder of Brand Amplitude and adjunct professor emeritus at the Mendoza College of Business at the University of Notre Dame.
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