Know your customer
04/22/19 • 29 min
In this episode, Mitchie and Amaury will unpack the importance of defining and understanding your target audience, and how to achieve it in order to build and provide a product people will be ready to pay for.
Show notes- How to start knowing your customer
- How to get started with persona canvas
- How to start identifying what your customers are going to be
- What a customer journey map is
- What customer stories are
- How to start building a relationship with your client
- How to start the process of communicating
- How to you define your customer needs
- How to use techniques like Value Proposition Canvas and Business Model Canvas
- How to segment your customers
- What are other ways to communicate with them
- The importance of measuring and some tools you can use
- Persona canvas - https://outoftech.com/how-to-turn-an-idea-into-a-startup-specification/
- Customer journey map - https://outoftech.com/8-key-components-for-great-technical-specifications/
- Best practice to build happy customer experience - https://outoftech.com/best-practice-build-happy-customer-experience/
- RightMessage - https://rightmessage.com/
- Episode 3: What startups WANT vs what they NEED - https://myctofriend.co/3
- Value Proposition Canvas - https://outoftech.com/value-proposition-canvas-giving-customers-want/
- Business Model Canvas - https://en.wikipedia.org/wiki/Business_Model_Canvas
- My CTO Friend website - https://myctofriend.co/
- CRM - https://en.wikipedia.org/wiki/Comparison_of_CRM_systems
- Cookies - https://en.wikipedia.org/wiki/HTTP_cookie
- Intercom - https://www.intercom.com/
- Facebook - https://www.facebook.com/
- Google Analytics - https://analytics.google.com/analytics/web/
- Segment - https://www.segment.io/
- Hotjar - https://www.hotjar.com/
- Heat maps - https://en.wikipedia.org/wiki/Heat_map
- Empathy maps - https://www.copyblogger.com/empathy-maps/
- Business Model Generation book - https://www.amazon.com/Business-Model-Generation-Visionaries-Challengers/dp/0470876417
- Episode 5: Know your customer - https://myctofriend.co/5
- My CTO Friend The Podcast - https://myctofriend.co/podcast/
- Pre-order a copy of Amaury’s new book, Startup Without a CTO, and get an early digital version - http://startupwithoutcto.com/
- Episode 6: CTO productivity hacks - https://myctofriend.co/6
In this episode, Mitchie and Amaury will unpack the importance of defining and understanding your target audience, and how to achieve it in order to build and provide a product people will be ready to pay for.
Show notes- How to start knowing your customer
- How to get started with persona canvas
- How to start identifying what your customers are going to be
- What a customer journey map is
- What customer stories are
- How to start building a relationship with your client
- How to start the process of communicating
- How to you define your customer needs
- How to use techniques like Value Proposition Canvas and Business Model Canvas
- How to segment your customers
- What are other ways to communicate with them
- The importance of measuring and some tools you can use
- Persona canvas - https://outoftech.com/how-to-turn-an-idea-into-a-startup-specification/
- Customer journey map - https://outoftech.com/8-key-components-for-great-technical-specifications/
- Best practice to build happy customer experience - https://outoftech.com/best-practice-build-happy-customer-experience/
- RightMessage - https://rightmessage.com/
- Episode 3: What startups WANT vs what they NEED - https://myctofriend.co/3
- Value Proposition Canvas - https://outoftech.com/value-proposition-canvas-giving-customers-want/
- Business Model Canvas - https://en.wikipedia.org/wiki/Business_Model_Canvas
- My CTO Friend website - https://myctofriend.co/
- CRM - https://en.wikipedia.org/wiki/Comparison_of_CRM_systems
- Cookies - https://en.wikipedia.org/wiki/HTTP_cookie
- Intercom - https://www.intercom.com/
- Facebook - https://www.facebook.com/
- Google Analytics - https://analytics.google.com/analytics/web/
- Segment - https://www.segment.io/
- Hotjar - https://www.hotjar.com/
- Heat maps - https://en.wikipedia.org/wiki/Heat_map
- Empathy maps - https://www.copyblogger.com/empathy-maps/
- Business Model Generation book - https://www.amazon.com/Business-Model-Generation-Visionaries-Challengers/dp/0470876417
- Episode 5: Know your customer - https://myctofriend.co/5
- My CTO Friend The Podcast - https://myctofriend.co/podcast/
- Pre-order a copy of Amaury’s new book, Startup Without a CTO, and get an early digital version - http://startupwithoutcto.com/
- Episode 6: CTO productivity hacks - https://myctofriend.co/6
Previous Episode
Build your business vision
In this episode, Mitchie and Amaury walk us through creating a business vision, and breaking it down into smaller, actionable steps with the added participation of your own customers.
Show notes- What’s the importance of building a business vision
- How far do you go
- How to turn it into something you can actually act on
- Why building a startup is like climbing the Himalayas
- What the “smaller mountains” look like when building a startup
- How to know how you can provide value
- Where motivation comes into play when we’re talking about your business vision
- How to find the greatest success with brainstorming – https://outoftech.com/how-to-find-the-greatest-success-with-brainstorming/
- Mind mapping – https://en.wikipedia.org/wiki/Mind_map
- Airbnb – https://www.airbnb.com/
- Facebook – https://www.facebook.com/
- Episode 4: What startups WANT vs what they NEED – https://myctofriend.co/3
- Pre-order a copy of Amaury’s new book, Startup Without a CTO – http://startupwithoutcto.com
Next Episode
Productivity hacks: Brainstorming and project planning
In this episode, Mitchie and Amaury discuss the best techniques to use when brainstorming and project planning. Listen and learn how to structure your thoughts, how to spark new ideas and how to stick to what you decided on in your brainstorming sessions.
Pre-order a copy of Amaury’s new book, Startup Without a CTO, and get an early digital version two months before the official launch: http://startupwithoutcto.com/
Show notes- How these CTO productivity hacks connect to knowing your customer
- Some techniques when searching for your competitors
- Why you should stay away from your screen when brainstorming
- Why pen and paper is still the best
- Other techniques you can use to put your ideas to paper
- The big advantage and disadvantage of using Post-its
- The importance of drawing your ideas and not just writing them
- The first few steps of writing your specifications
- What to do at the end of your brainstorming process
- A good starting point when doing your app
- What else you can print to have that visual stimuli
- The pros and cons of freestyle brainstorming
- Amaury’s project planning template for startups
- Other ways to help you stay focus
- Episode 5: Know your customer – https://myctofriend.co/5
- Growth hacking – https://en.wikipedia.org/wiki/Growth_hacking
- Twitter – https://twitter.com/amaurykhelifi?lang=en
- TechCrunch – https://techcrunch.com/
- Product Hunt – https://www.producthunt.com/
- AngelList – https://angel.co/
- Brainstorming – https://outoftech.com/how-to-find-the-greatest-success-with-brainstorming/
- Episode 7: Productivity hacks: The founder’s basic toolbox – https://myctofriend.co/7
- Mind mapping – https://en.wikipedia.org/wiki/Mind_map
- Post-it – https://www.post-it.com/3M/en_US/post-it/
- Graphic facilitation – https://outoftech.com/i-discovered-graphic-facilitation/
- Specifications – https://outoftech.com/how-to-turn-an-idea-into-a-startup-specification/
- Customer journey – https://outoftech.com/8-key-components-for-great-technical-specifications/
- Airbnb – https://www.airbnb.com/
- Persona canvas – https://outoftech.com/how-to-turn-an-idea-into-a-startup-specification/
- Empathy maps – https://www.copyblogger.com/empathy-maps/
- Value Proposition Canvas – https://outoftech.com/value-proposition-canvas-giving-customers-want/
- Business Model Canvas – https://en.wikipedia.org/wiki/Business_Model_Canvas
- Project planning – https://outoftech.com/project-planning-startup-style/
- Download the Weekly Goal Worksheet – https://outoftech.com/project-planning-sta...
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