Startup Snack : Your daily drop of entrepreneurship tips

Struggling to boost your sales or enhance your service ? Fear not, I've got the solution for you! Tune in to my latest podcast episode featuring Jason Friedman, the Chief Experience Officer at CX Formula.

Together, we delve into the secrets behind successful sales and optimizing customer experiences. From understanding customer needs to personalizing their journey, we cover it all. Plus, Jason candidly shares his own entrepreneurial hurdles and how he tackled them.

Don't miss out on this insightful discussion that's sure to elevate your sales strategies!

Subscribe to our channel for more enlightening interviews and let's conquer the business world together !

need a CTO ? visit our website : https://www.myctofriend.co/fr

---------------------- If you want to know more about us and our program, visit: https://myctofriend.co You can also get our FREE course: "How to build a startup without a CTO or tech co-founder" on https://myctofriend.co/htbasaccess These episodes are also available as a podcast on: https://myctofriend.co/podcast

In this episode, Mitchie and Amaury will unpack the importance of defining and understanding your target audience, and how to achieve it in order to build and provide a product people will be ready to pay for.

• How to start knowing your customer
• How to get started with persona canvas
• How to start identifying what your customers are going to be
• What a customer journey map is
• What customer stories are
• How to start building a relationship with your client
• How to start the process of communicating
• How to you define your customer needs
• How to use techniques like Value Proposition Canvas and Business Model Canvas
• How to segment your customers
• What are other ways to communicate with them
• The importance of measuring and some tools you can use

• Persona canvas - https://outoftech.com/how-to-turn-an-idea-into-a-startup-specification/
• Customer journey map - https://outoftech.com/8-key-components-for-great-technical-specifications/
• Best practice to build happy customer experience - https://outoftech.com/best-practice-build-happy-customer-experience/
• RightMessage - https://rightmessage.com/
• Episode 3: What startups WANT vs what they NEED - https://myctofriend.co/3
• Value Proposition Canvas - https://outoftech.com/value-proposition-canvas-giving-customers-want/
• Business Model Canvas - https://en.wikipedia.org/wiki/Business_Model_Canvas
• My CTO Friend website - https://myctofriend.co/
• CRM - https://en.wikipedia.org/wiki/Comparison_of_CRM_systems
• Cookies - https://en.wikipedia.org/wiki/HTTP_cookie
• Intercom - https://www.intercom.com/
• Facebook - https://www.facebook.com/
• Google Analytics - https://analytics.google.com/analytics/web/
• Segment - https://www.segment.io/
• Hotjar - https://www.hotjar.com/
• Heat maps - https://en.wikipedia.org/wiki/Heat_map
• Empathy maps - https://www.copyblogger.com/empathy-maps/
• Business Model Generation book - https://www.amazon.com/Business-Model-Generation-Visionaries-Challengers/dp/0470876417
• Episode 5: Know your customer - https://myctofriend.co/5
• My CTO Friend The Podcast - https://myctofriend.co/podcast/
• Pre-order a copy of Amaury’s new book, Startup Without a CTO, and get an early digital version - http://startupwithoutcto.com/
• Episode 6: CTO productivity hacks - https://myctofriend.co/6

• https://myctofriend.co/5#TRANSCRIPT

Hey there! Amaury here, and I've just finished recording an exciting new episode titled "How to Lead & Grow a STARTUP Team." In this one, I'm going to share some of my most valuable insights and experiences as a founder and CEO, giving you practical strategies for managing and growing a technical team in your startup.

First off, I dive into the crucial concept of creating a safe environment where individuals and teams feel secure and confident. We'll explore the importance of trust, transparency, and open communication. As a leader, it's essential to lead by example, be authentic, and encourage your team to freely express their opinions and challenge the status quo.

Building trust is a fundamental pillar for success, and I'll show you how vulnerability plays a key role in fostering trust within your team. We'll discuss the power of admitting when you don't know something and how it encourages your team members to do the same. By creating a culture of trust, you'll unlock the potential for constructive feedback and achieve incredible goals together.

But that's not all! I'll also share some valuable resources with you. I highly recommend two books that have had a significant impact on my leadership journey: "The Five Dysfunctions of a Team" by Patrick Lencioni and "Radical Candor" by Kim Scott. These books will provide you with effective methodologies for building trust, fostering open communication, and developing empathy within your team.

We'll also touch on the importance of accountability and goal sharing. As a leader, you need to set ambitious goals and share them with your team, fostering a sense of support and accountability. You'll discover how empowering your team and encouraging quick decision-making and adaptability are crucial for the growth of your startup.

So, if you're a startup founder, CTO, or even a non-technical entrepreneur looking to lead and grow a successful team, this YouTube video is for you. Join me as I share my experiences, insights, and practical strategies that will empower you to create a thriving startup team.

And hey, if you have any questions or suggestions for future topics, I'd love to hear from you! Thanks for tuning in, and don't forget to check out my other episodes for more valuable content. Let's take our startup teams to new heights together!

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If you want to know more about us and our program, visit: https://myctofriend.co

You can also get our FREE course: "How to build a startup without a CTO or tech co-founder" on

https://myctofriend.co/htbasaccess

These episodes are also available as a podcast on: https://myctofriend.co/podcast

Hey there, it's Amaury, your friendly startup enthusiast, and I've got an exciting topic to dive into today. In my latest YouTube video, I tackle the question of outsourcing startup development and whether it's better to opt for a fixed-price or time & material basis. Trust me, you don't want to miss this!

So, here's the deal. When it comes to increasing your level of certainty in your startup journey, there are two paths you can take. The first one is drawing all the screens and defining every single feature in excruciating detail. It's like having a roadmap that leaves no room for surprises. The second path, on the other hand, involves reducing the scope and creating a version zero with just one key feature. It's all about starting small and building momentum.

Now, when you're in the ideation stage, it's wise to launch a small prototype with a fixed price contract. This allows you to test the waters and get a feel for the development process. But as your project progresses and more ideas start flowing, it might be time to switch gears and go for a time and material basis. This way, you have more flexibility and better manageability as new features come into play.

But wait, there's more! If you find that the development quality starts to waver, don't worry. You can always switch back to a fixed time contract to hold your provider accountable. Communication is key here, folks. Lack of clarity in expectations and the provider's inability to deliver on time and at the expected quality are the main issues that can arise. But fear not, by fostering effective communication and understanding with your provider, you can overcome these challenges and keep the project on track.

Now, let's talk about the perks of a time and material basis. This approach allows for greater involvement of the provider, which means you can benefit from their feedback and suggestions. Plus, you can optimize development by reusing technical components, think outside the box, and create extraordinary things. It's all about collaboration and pushing the boundaries of what's possible.

So, where do you start? Well, my recommendation is to begin with a fixed price contract and a small scope. Once you've established trust and understanding with your provider, you can confidently switch to a time and material basis. Stick with this approach unless you encounter high costs and delays, in which case, it might be time to reevaluate.

To keep things running smoothly, keep an eye on important KPIs, such as the real cost of features, troubleshooting compared to new feature development, and code refactoring. These metrics will help you stay on track and make informed decisions along the way.

I'm always here to help, so don't hesitate to ask questions or suggest topics for future videos or podcasts. Together, we'll navigate the startup world and make our dreams a reality. Stay tuned for more valuable insights and let's build something amazing!

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If you want to know more about us and our program, visit: https://myctofriend.co

You can also get our FREE course: "How to build a startup without a CTO or tech co-founder" on

https://myctofriend.co/htbasaccess

These episodes are also available as a podcast on: https://myctofriend.co/podcast

http://myctofriend.libsyn.com/good-bye-2020-summary-of-a-challenging-year