181. STOP Building an Audience - Build a COMMUNITY Instead - with Bri Leever

02/16/25 • 42 min

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

You’ve built a solid business with content, consulting, or coaching. But what if the next big leap isn’t just about scaling your offers—it’s about scaling your impact through community?

In this episode, we’re diving into what it really takes to transform your business model into a thriving, community-driven ecosystem. Joining me is online community-building expert Bri Leever, who’s sharing:

✅ The key shifts needed to move from a product-based or digital course business to a community-centric model
✅ How to create a space where your audience isn’t just consuming content but actively engaging, collaborating, and contributing
✅ Why a well-designed community can become your most valuable asset—fueling content, deepening connections, and driving recurring revenue

If you’ve been thinking about launching an online community (or want to make sure yours is built for long-term success), this is the episode you can’t afford to miss.

🎧 Hit play now and start building a community-powered business the right way!

Resources

New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you're best at & what you love most.

Join the "Make Coaching Your Marketing masterclass (It's FREE!)

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

You’ve built a solid business with content, consulting, or coaching. But what if the next big leap isn’t just about scaling your offers—it’s about scaling your impact through community?

If you’ve been thinking about launching an online community (or want to make sure yours is built for long-term success), this is the episode you can’t afford to miss.

🎧 Hit play now and start building a community-powered business the right way!

Resources

New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you're best at & what you love most.

Join the "Make Coaching Your Marketing masterclass (It's FREE!)

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Previous Episode

180. Want to Host a Webinar That Feels Like an Addictive Game (Instead of a Snoozefest)?

Sadly, the webinar world has gotten pretty stale out there.

Most webinars always seem to follow the same formula:

They hook you with a big promise and then the presenter spends most of the next 90 minutes talking about their case studies, their own background, they give you a couple of tips and it all leads to - wait for it- a sales pitch!

So you're left thinking, "Oh man, that's 90 minutes totally wasted."

But, they don't have to be like this.

I don't want to diss webinars as a medium, because I actually think that, done properly, a lot of good can come if you're doing webinars as part of your marketing.

So what if your own events could be really different?

What if they could be so engaging and interactive that your attendees are leaving feeling energized and inspired?

To help answer that question I've invited gamification and game learning expert Caitlin Johnson onto the show to talk about how you can not only make your next webinar more engaging - but turn it into an epic adventure!

So if you're ready to create an addictive, epic webinar in 2025 - listen up!

Resources:

Learn how you can fill your coaching or consulting practice with 10-20 ideal clients while doing what you love most.

Join the "Make Coaching Your Marketing masterclass (It's FREE!)

Connect with Caitlin Johnson

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Next Episode

182. Stop Selling, Start Giving: Build an Expert Brand That Clients Can’t Resist - with Bob Gentle

Want to attract your dream clients, grow your personal brand, and build a thriving expert business—without chasing leads or using pushy tactics?
It all starts with one simple (but powerful) formula:
1️⃣ Identify your true zone of genius
2️⃣ Find the people who need it most
3️⃣ Create and share content that truly matters to them
4️⃣ Serve them in a way that feels natural and profitable
Sounds great, right? But here’s the game-changer...
What if you could turn this formula into a marketing engine that not only attracts the right people but also gives them a real taste of what it’s like to work with you—before they ever hire you?
That’s exactly what this week’s guest, business strategist Bob Gentle, has mastered.
Bob is the creator of The Generosity Engine—a social selling framework designed to build trust, amplify your brand, and create win-win results FAST.
In this episode, we're breaking down:
🔥 How to market yourself by giving first (without burning out)
🔥 Why generosity is the ultimate client attraction strategy
🔥 The step-by-step blueprint for creating your own Generosity Engine
If you’re tired of marketing that feels forced and want to attract clients in a way that feels natural, sustainable, and incredibly effective, stay tuned...!

Resources

New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you’re best at & what you love most.

Join the “Make Coaching Your Marketing masterclass (It’s FREE!)

Connect with Bob Gentle

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants - 181. STOP Building an Audience - Build a COMMUNITY Instead - with Bri Leever

Transcript

Bri Leever00:00:05.809

We are connected everywhere and we simultaneously belong nowhere .

Bri Leever00:00:11.641

That is our online experience today ,

Bri Leever00:00:14.419

and while the internet and social media in particular , promised new connections , they failed to create an adequate container where those connections lead to belonging , and I think social