178. LinkedIn Ads For B2B: How To Scale Fast (With A Low Budget!)

01/26/25 • 33 min

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

If you've been thinking about using Linkedin ads but you're worried about it costing too much or worse - wasting money - then listen up 'cause it's not every day that you get to hang out with a LinkedIn Top Voice all about LinkedIn Ad strategies!

If you've been active on LinkedIn at all recently then you've heard a lot about the need to post content regularly and engage with the platform - but that can be super time consuming.

So the question we're taking a look at is: Could linkedIn ads be a good solution for your business to get your message in front of exactly the right audience - and get your business to stand out from your competition?

Get ready for a great discussion with Joshua Stout, Director of Advertising at Influent Social, and maybe one of the most prominent LinkedIn Ads experts.

Josh is going to walk us through his strategies for running a successful Linkedin campaign even if you're a little guy
Resources:
Let's Turn Your Personal Brand Into Profit! Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes!
https://awesomevideomakers.com/scorecard/
Connect with Joshua Stout

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

If you've been active on LinkedIn at all recently then you've heard a lot about the need to post content regularly and engage with the platform - but that can be super time consuming.

Get ready for a great discussion with Joshua Stout, Director of Advertising at Influent Social, and maybe one of the most prominent LinkedIn Ads experts.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Previous Episode

177. The BEST Workshop Design Framework in the World? (Storytelling)

HATE clunky workshops? They're super annoying and they make it harder to learn.
Here's why:
❌ No direction means information is less intuitive.
❌ No clear purpose means you've got no....purpose...
❌ Poor pacing rushes crucial insights or drags simple stuff
What the solution?
Design your workshop like a story arc.
Result?
A workshop that feels whole and creates genuine "aha" moments.
Want to see how this can work for your next workshop?
Then listen to this week's guest, Rob D. Willis who's taking us on a deep dive into how you can design workshops that flow as smoothly as stories.
Rob is a storytelling consultant and workshop facilitator who's on a mission to unlock your potential with clear storytelling techniques.
Resources
Register for the Coaching-as-Marketing Blueprint training.
(It’s FREE)
Connect with Rob Willis
Listen to Rob's Podcast

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Next Episode

179. Camera Shy or Camera Ready? The REAL Secret to Looking Good on Video

Are you ready to finally get over your resistance to being on camera?

Do you feel hesitant to turn your camera on during a Zoom call (or even record a voicemail message?)

You’re not alone.

In this special coaching style episode I’m sitting down with Habit Coach Ronnie Loaiza to talk about practical strategies to overcome your resistance to being on camera so that you can come across as the smart, put together professional that you are.

We’re sharing everything from adjusting camera angles to optimizing lighting and audio quality, plus actionable steps that can transform your virtual presence, boosting both your confidence and your message’s impact.

Listen up if you want to overcome camera shyness and really stand out in the business world.

Resources:
Take the Standout Business Scorecard
https://awesomevideomakers.com/scorecard/
Connect with Ronnie Loaiza

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants - 178. LinkedIn Ads For B2B: How To Scale Fast (With A Low Budget!)

Transcript

Joshua Stout00:00:02.806

You already have an audience that knows who you are , they know your brand , they know your messaging and they're already much higher in the process of wanting to enroll , versus just a cold audience or people that just saw you , maybe once or twice . So it's a way to engage your cold audience and then stay in front of them with the post that you think is most beneficial for