177. The BEST Workshop Design Framework in the World? (Storytelling)

01/19/25 • 32 min

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

HATE clunky workshops? They're super annoying and they make it harder to learn.
Here's why:
❌ No direction means information is less intuitive.
❌ No clear purpose means you've got no....purpose...
❌ Poor pacing rushes crucial insights or drags simple stuff
What the solution?
Design your workshop like a story arc.
Result?
A workshop that feels whole and creates genuine "aha" moments.
Want to see how this can work for your next workshop?
Then listen to this week's guest, Rob D. Willis who's taking us on a deep dive into how you can design workshops that flow as smoothly as stories.
Rob is a storytelling consultant and workshop facilitator who's on a mission to unlock your potential with clear storytelling techniques.
Resources
Register for the Coaching-as-Marketing Blueprint training.
(It’s FREE)
Connect with Rob Willis
Listen to Rob's Podcast

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Previous Episode

176. How to Stand Out as an Easy "Yes!"

Want to learn how you can make your coaching or consulting an easy "Yes!" for your right-fit clients and prospects?
Then join my special masterclass called 'The Coaching as marketing Blueprint'

Do you feel like you’re spending way too much time on social media?
Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching?
It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible.
And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.

The Coaching-as-Marketing Blueprint changes all of that.

This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool.
Imagine...

You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.
You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.
People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing.

With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you’re passionate about.
Claim your spot!

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Next Episode

178. LinkedIn Ads For B2B: How To Scale Fast (With A Low Budget!)

If you've been thinking about using Linkedin ads but you're worried about it costing too much or worse - wasting money - then listen up 'cause it's not every day that you get to hang out with a LinkedIn Top Voice all about LinkedIn Ad strategies!

If you've been active on LinkedIn at all recently then you've heard a lot about the need to post content regularly and engage with the platform - but that can be super time consuming.

So the question we're taking a look at is: Could linkedIn ads be a good solution for your business to get your message in front of exactly the right audience - and get your business to stand out from your competition?

Get ready for a great discussion with Joshua Stout, Director of Advertising at Influent Social, and maybe one of the most prominent LinkedIn Ads experts.

Josh is going to walk us through his strategies for running a successful Linkedin campaign even if you're a little guy
Resources:
Let's Turn Your Personal Brand Into Profit! Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes!
https://awesomevideomakers.com/scorecard/
Connect with Joshua Stout

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants - 177. The BEST Workshop Design Framework in the World? (Storytelling)

Transcript

Rob Willis00:00:02.906

imagine if you watched a film of just one camera angle , one person speaking the whole time . It would get terribly boring . The way to maintain engagement is contrast . So you have people changing , different characters speaking different scenes , different things going on . The same needs to be true in your workshop and you need to think about how the different experiences go again