174. Make this the year your business stands out

12/29/24 • 18 min

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

Register for the Coaching-as-Marketing Blueprint training. (It's FREE)
https://awesomevideomakers.com/blueprint/

Can you make this be the year that your business stands out?
Picture this: you're leading a group on an adventurous Outward Bound sailing program in the Pacific Northwest.
Two teams face the same rough weather, yet their experiences couldn't be more different.
One finds joy in rowing together, singing, and laughing, while the other confronts discomfort and frustration.
Now imagine that this could make all the difference between you & your competitors.
This week's episode is your invitation to discover how creating a positive and engaging experience, even in challenging times, can transform not only your business but the lives of your clients.
For the past 3 years, I've been talking with many mentors and coaches about various strategies and techniques to make your work and your business stand out - but what it really all boils down to is that it's all about the experience that you create for your people.
As a coach you're work is all about how to guide clients through their struggles with a touch of joy and transformation and lasting impact, that sets your work apart.
How do they feel while they're on the path? While they're working with you? While they're meeting and overcoming their various challenges?
What is that experience like? This is the arena where you can really set yourself apart, where you can be completely unique and distinctive from anyone else in the marketplace.
That's what we're talking about in this episode. Stay tuned...
Resources:
Register for the Coaching-as-Marketing Blueprint training.
https://awesomevideomakers.com/blueprint/

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Previous Episode

173. Why Great Coaching is Your Best Marketing Strategy in 2025

Here's My #1 business growth prediction for the new year:
There's huge momentum towards being authentic - showing up as a human being because people want to do business with people.

The question is - how do you do it?

I'm going to give you one part of the answer in today's episode, but if you want to go deeper then I'm doing a special masterclass called 'The Coaching as marketing Blueprint'

Do you feel like you’re spending way too much time on social media, trying to create content that will maybe get noticed?
Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching?
It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible.
And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.

The Coaching-as-Marketing Blueprint changes all of that.

This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool.
Imagine...

You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.
You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.
People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing.

With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you’re passionate about.
Claim your spot!

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Next Episode

175. Crafting Unforgettable Client Experiences with Jeffrey Shaw

What does it take to capture the attention of premium buyers?
How do you win their trust?
How do you exceed their expectations?
and, most importantly, how do you keep them coming back again and again?

Well to help answer all those questions I've invited Jeffrey Shaw onto the show and he's got a new book out that's called,

"Sell to the Rich" where he imagines "A world where only the highest standards of business are upheld. Where every business owner finds in themselves levels of greatness they couldn’t have imagined before. Where luxury is NOT a market category but a feeling within you and your customers."

Sound like a world you'd like to inhabit?

Well stay tuned 'cause we're going to find out...

Having been the go-to, family-portrait photographer for the rich and famous for 40 years, author, speaker & business coach, Jeffrey Shaw is sharing insider secrets you want to know and gives the final word on who the affluent are, what they want, and how to sell it to them.
Resources:
Get Jeffrey Shaw's new book, Sell to the Rich
Ready to Fill Your Coaching Practice with 10-20+ Ideal Clients While Doing What You Love Most? Join the Coaching-as-Marketing Blueprint masterclass. (It's FREE)
https://awesomevideomakers.com/blueprint/

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants - 174. Make this the year your business stands out

Transcript

Brad Powell00:00:03.325

What I want to talk about in this episode is how can you make this year , this year , be the year that your business stands out ?

Brad Powell00:00:14.701

Once again , welcome to the Standout Business Show . I'm Brad Powell . There are a lot of things that I could talk about in terms of strategies and techniques and ways to make your work and your busin