Polish Your Profiles: Making Your Socials Shine

04/24/25 • 16 min

This month, we’re diving deep into spring cleaning for your business, and today, we’re tackling a crucial yet often overlooked area: your social media presence. Just like that website we discussed last week, many businesses set up their social media profiles and then... well, they forget about them. It’s time to dust off those digital corners and give your socials the attention they deserve. Think of it as polishing your online storefront!

In this episode, we will talk about these important topics:
01:35 Create a Master List
02:12 Verify Your URLs
02:52 Update Profile Pictures and Cover Photos
03:25 Review Your Branding
03:53 Complete Your Facebook and LinkedIn Profiles
06:05 Polish Your “About” Sections
09:07 Check Your Pinned Post
11:17 Update Hashtags
12:04 Analyze Your Insights and Analytics
13:34 Review Your Content Calendar
14:07 Check Out Your Competition (Strategically)
14:30 Clean Up Who You Follow
15:00 Verify Social Media Icons on Website

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Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

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Previous Episode

Dust Off Your Domain: Spring Clean Your Website

Many small business owners treat their website as a one-and-done project. But just like your physical office, your digital storefront needs regular attention to stay effective. Industry standards suggest updating your content at least monthly with a blog, article, or news, and a significant refresh or redesign every two to three years. So, small business owners, ask yourselves: when was the last time you truly gave your website a thorough check-up?

In this episode, we will talk about these important topics:
01:44 What Are Your Objectives?
03:28 Check Your Domain and Hosting
04:23 Check Your Links
05:15 Clear Messaging
06:56 Easy Navigation
08:12 Mobile Responsiveness
09:00 High Quality Visuals
05:03 Clear Call to Action
10:18 Clear and Targeted Messaging
11:17 Accessible Contact Information and Location
12:05 Compelling “About Us” Page
13:08 Customer Testimonials and Reviews
14:00 Blog or Resource Section
14:33 Fast Loading Speed and Security

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Next Episode

Declutter Your Digital Life: Email Edition

In this episode, we will talk about these important topics:
01:25 Let’s Talk Statistics
03:33 Top Ten List to Clean Your Email
03:37 Segment Your List
04:16 Purge Inactive Subscribers
03:53 Review and Update Your Opt-In Process
06:16 Clean Up Your Data
07:42 Analyze Your Email Performance
09:04 Update Your Templates and Branding
09:57 Refine Your Automation Workflows
11:19 Test Your Emails
12:23 Provide Clear Unsubscribe Options
13:02 Solicit Feedback