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Social University

Social University

Caryn Terradas

Most businesses struggle with social media. This podcast provides information to save you from wasting time and feeling overwhelmed.
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Top 10 Social University Episodes

Goodpods has curated a list of the 10 best Social University episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Social University for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Social University episode by adding your comments to the episode page.

Social University - Do More with Less: The Power of Repurposing Content
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07/18/24 • 19 min

Description

As content creators and business owners, we've all experienced burnout at some point. The constant demand for fresh content can be overwhelming, leaving us feeling creatively drained and struggling to keep up. But what if there was a way to do more with less? Enter the world of content repurposing – a strategy that can help you streamline your content creation process and maintain a consistent online presence without constantly reinventing the wheel.

In this episode, we will talk about these important topics:
2:14 Reusing Short-Form Videos Across Platforms
3:00 Crossposting on Social Media
4:11 Transcribing Videos to Blogs
5:20 Quotes and Series from Blogs
6:03 Update and Refresh Older Blogs
7:04 Converting a Blog into an Infographic
7:44 Converting Blog into a Checklist/Cheatsheet
8:16 Using Slides from a Presentation
9:11 Audio to Video
11:17 Breaking Down List into Single Post
11:46 Vendor or Partner Highlights
12:38 Top 5 Apps for Content Repurposing
To get a FREE Content Calendar: Click HERETo see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Support the show

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Description
The importance of building a strong and healthy community cannot be overstated in the business and entrepreneurship world. Whether you're navigating the online landscape or engaging in face-to-face interactions, fostering a community around your brand is not only good for business but also essential for long-term success. In this blog post, we will discuss the significance of community building, explore the benefits it brings to your business, and provide practical strategies for both online and offline growth.
In this episode, we will talk about these important topics:
1:24 Enhancing Engagement
1:59 Fostering Trust and Loyalty
2:20 Gaining Valuable Insights
2:52 Driving Innovation
3:45 Humanizing Your Brand
4:49 Know Your Audience
5:58 Create Quality Content
7:24 Be Authentic and Transparent
8:32 Foster Engagement
11:43 Leverage Platform Features
13:38 Optimize Linkedin Profile
14:33 Attend Events and Webinars
16:46 Volunteer
17:24 Network Through Existing Connections
To get a FREE Content Calendar: Click HERETo see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Support the show

Support the show

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share episode

Description
As we head into a season of gratitude, it’s the perfect time to reflect on the ways we can show appreciation, not only personally but in our businesses as well. Expressing thanks doesn’t have to wait for Thanksgiving—it can be part of our workplace culture year-round, strengthening relationships with both our team and clients. Here are some actionable ways to incorporate appreciation into your business practices.

In this episode, we will talk about these important topics:
01:57 Public Recognition
02:31 Personalized Thank You Notes02:52 Small Tokens of Appreciation
03:44 Flexible Work Arrangements
04:29 Professional Development
05:14 Social Events
05:43 Mental Health Support
06:30 Positive Feedback
08:01 Special Discounts and Offers08:42 Client Appreciation Events
09:11 Referral Programs
09:23 Social Media Shoutouts
10:08 Client Surveys
11:52 Participating in Giving Tuesday

To get a FREE Content Calendar: Click HERETo see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Support the Show.

Support the show

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Welcome to 2024! As we step into the new year, small business owners and entrepreneurs must equip themselves with the tools and knowledge to thrive in the ever-evolving landscape of social media. To succeed in 2024, it's essential to look back, understand what worked before, and leverage that insight to shape future strategies.
Throughout the month of January, we'll delve into crucial aspects of social media management. This week, we'll focus on classic strategies and mastering the basics, laying a solid foundation for the upcoming discussions. Let's explore the key elements that every small business owner should master in order to elevate their online presence.
In this episode we will talk about these important topics:
1:50 Define Your Objectives
2:30 Identify Your Target Audience and Platform
3:53 Consistent and Quality Content Creation
5:26 Engage and Respond
6:24 Monitor Your Brand and Industry
7:49 Stay Informed about Industry Trends
9:32 Actively Participate in Relevant Groups and Forums
10:58 Cultivate Brand Warriors
12:32 Regularly Check Analytics
13:25 Schedule Content in Advance
To get a FREE Content Calendar: Click HERETo see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Support the show

Support the show

bookmark
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Social University - SEO Updates with Ben Deloach
play

08/31/23 • 26 min

In today’s digital age, standing out online is crucial for any small business owner. With the vast majority of consumers turning to search engines like Google to find products and services, having a strong online presence has become a necessity. In this interview, we delve into the world of search engine optimization (SEO) to help small business owners understand how to get noticed on Google. Joining us is SEO expert Ben DeLoach, with over a decade of experience in helping businesses improve their online visibility.

In this episode we will talk about these important topics:
0:31: Introduction to Ben DeLoach
1:15: What is SEO and why does it matter?
1:47: How do I improve my SEO as a small business?
4:01: What's the best version of content to change and add to?
5:13: What's a keyword?
6:14: How do you know if you chose the right keyword?
9:10: Blogging for SEO
11:10: Backlinks and Internal Linking
12:20: How do I get help with SEO?
14:20: Local SEO
15:34: Social Media and SEO
17:30: How can you tell if your efforts are working?
WP Site Mason Website: CLICK HERE
WP Site Mason Facebook: CLICK HERETo get a FREE Content Calendar: Click HERETo see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Support the show

bookmark
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Social University - Creepy Encounters: Dealing With Online Trolls
play

10/24/24 • 12 min

Description

Social media has transformed how businesses interact with customers, offering them the chance to build strong online communities. However, not every interaction is positive, and negative comments or encounters with online trolls can happen to any business. Navigating negative feedback while maintaining professionalism can be tricky, but with the right strategies, you can turn challenges into opportunities for growth. Here's a detailed look at how to handle negative comments, manage online trolls, and maintain your brand's reputation

In this episode, we will talk about these important topics:
01:18 Stay On Top of Negative Comments
02:05 Evaluate and Address the Comment Appropriately
02:49 Thank Them for the Feedback
03:52 Don't Delete Negative Comments
06:00 Handling Trolls
8:14 Use Humor with Care
8:52 Positive Feedback as a Counterbalance
9:30 Take Care of Your Mental Health
To get a FREE Content Calendar: Click HERETo see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Support the Show.

Support the show

bookmark
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share episode

Description

Running a small business can be overwhelming, especially when you wear multiple hats: social media manager, accountant, salesperson, and more. To help you manage the challenges, we’ve compiled a list of top online education resources that will help you grow your skills and expand your business knowledge. Whether you’re a solopreneur or a small business owner, these resources offer valuable insights into marketing, leadership, and personal development.
In this episode, we will talk about these important topics:
01:21 Podcasts to Boost Your Business Knowledge
06:46 Books to Elevate Your Business Skills
11:46 YouTube Channels for Learning on Demand
13:40 Other Learning Resources
To get a FREE Content Calendar: Click HERETo see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Support the Show.

Support the show

bookmark
plus icon
share episode
Social University - Deck The Halls: Creating a Holiday Strategy
play

10/03/24 • 19 min

Description

As a small business owner, the holiday season is just around the corner, and now is the perfect time to start planning. With only 3 months left until Christmas, it’s critical to create a holiday strategy that aligns with your business goals. Whether your aim is increased sales, enhanced brand awareness, or philanthropic efforts, a well-thought-out plan can lead to success during this pivotal time of year. In this post, we'll discuss why the holidays matter for your business and how to craft an effective strategy that boosts engagement and sales.
In this episode, we will talk about these important topics:
01:06 Why Do Holidays Matter for Small Businesses?02:10 How to Plan Your Holiday Strategy
05:56 Promoting Your Holiday Campaigns
10:00 Special Offers and Giveaways
To get a FREE Content Calendar: Click HERETo see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Support the Show.

Support the show

bookmark
plus icon
share episode
Social University - Spooktacular Halloween Content Ideas
play

10/10/24 • 14 min

Description

As Halloween approaches, social media platforms light up with festive content that both delights and engages audiences. Whether you're a small business owner, a marketer, or simply someone looking to make an impact online, Halloween is the perfect opportunity to inject some seasonal fun into your content strategy. In this blog, we'll explore creative and effective Halloween-themed ideas to boost engagement, grow your online presence, and delight your audience. Let’s dive into these spooktacular content ideas!
In this episode, we will talk about these important topics:
02:41 Physical and Digital Decorations04:21 Seasonal Posts & Halloween Hashtags
05:22 Halloween Costumes – Share the Fun!
06:06 Halloween Versions of Your Products or Services
06:46 Engage with Polls and Contests
07:46 User-Generated Content
9:24 Fun Content
11:01 Seasonal Discounts and Promotions
12:41 Contest
To get a FREE Content Calendar: Click HERETo see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Support the Show.

Support the show

bookmark
plus icon
share episode

Description

Spring is here, and it's time for a refresh – not just for your home or office, but for your online presence as well. In this digital age, your LinkedIn profile serves as your virtual business card, and keeping it up-to-date and compelling is crucial for professional success. Today, we'll delve into the art of spring cleaning your LinkedIn profile, ensuring it shines brightly and attracts the right opportunities.

In this episode, we will talk about these important topics:
0:59 Completing Your Profile
1:25 Customizing Your URL
2:18 Optimize Your Cover Art and Headshot
4:12 Craft a Compelling Headline
5:56 Complete Your Contact Information
6:46 Optimize Your Summary
8:11 Leverage Featured Content
9:02 Connections
9:55 Highlight Your Experience
10:20 Education
10:51 Recommendations 12:31 Highlight Volunteer
13:17 Groups
14:33 Consistency is Key
To get a FREE Content Calendar: Click HERETo see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Support the show

Support the show

bookmark
plus icon
share episode

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FAQ

How many episodes does Social University have?

Social University currently has 91 episodes available.

What topics does Social University cover?

The podcast is about Tiktok, Instagram, Marketing, Lead Generation, Social Media, Facebook, Social Media Marketing, Podcasts, Technology, Digital Marketing, Business, Linkedin and Twitter.

What is the most popular episode on Social University?

The episode title 'Why have an email list? Small effort, big rewards.' is the most popular.

What is the average episode length on Social University?

The average episode length on Social University is 16 minutes.

How often are episodes of Social University released?

Episodes of Social University are typically released every 7 days.

When was the first episode of Social University?

The first episode of Social University was released on Jan 31, 2023.

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