Social University

Caryn Terradas

Most businesses struggle with social media. This podcast provides information to save you from wasting time and feeling overwhelmed.

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Top 10 Social University Episodes

Goodpods has curated a list of the 10 best Social University episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Social University for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Social University episode by adding your comments to the episode page.

New Year, New Connections: Building a Stronger Community

Social University

02/08/24 • 20 min

Description
The importance of building a strong and healthy community cannot be overstated in the business and entrepreneurship world. Whether you're navigating the online landscape or engaging in face-to-face interactions, fostering a community around your brand is not only good for business but also essential for long-term success. In this blog post, we will discuss the significance of community building, explore the benefits it brings to your business, and provide practical strategies for both online and offline growth.
In this episode, we will talk about these important topics:
1:24 Enhancing Engagement
1:59 Fostering Trust and Loyalty
2:20 Gaining Valuable Insights
2:52 Driving Innovation
3:45 Humanizing Your Brand
4:49 Know Your Audience
5:58 Create Quality Content
7:24 Be Authentic and Transparent
8:32 Foster Engagement
11:43 Leverage Platform Features
13:38 Optimize Linkedin Profile
14:33 Attend Events and Webinars
16:46 Volunteer
17:24 Network Through Existing Connections
To get a FREE Content Calendar: Click HERETo see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

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Social Media and Burnout: Recognizing the Signs and Finding Balance

Social University

05/15/25 • 11 min

May is Mental Health Month and we’re diving into how digital life impacts emotional well-being—especially for small business owners, social media managers, and anyone spending a significant amount of time online. One of the biggest challenges in our digital world? Burnout. If you’ve ever felt like you “just can’t make one more post,” you’re not alone.

In this episode, we will talk about these important topics:
01:42 Recognizing What Burnout Looks Like
01:37 Feeling Overwhelmed or Anxious
01:59 Decreased Productivity
02:39 Neglecting Real-Life Relationships and Responsibilities
03:09 Compulsive Checking
03:34 Emotional Exhaust
03:47 Irritability and Cynicism
04:13 Sleep Disturbances
04:53 Physical Symptoms
05:15 Fear of Missing Out (FOMO) Intensified
05:36 Lost of Interest in Other Activities
06:06 Tips to Find a Healthier Balance
06:10 Be Mindful of Your Usage
06:47 Set Time Limits
07:13 Designate Tech-Free Zones and Times
07:40 Turn Off Non-Essential Notifications
08:17 Curate Your Feed
09:05 Prioritize Real-Life Connections
09:18Take Regular Breaks
09:35 Be Intentional with Your Engagement
09:49 Practice Self-Care
10:00 Reflect on Your Feelings

To get a FREE Content Calendar: Click HERETo see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

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Support the show

From Imposter Syndrome to Influence: How Women Can Own Their Space in Business

Social University

04/03/25 • 17 min

As we continue celebrating Women’s History Month throughout March, we’re diving into a topic that resonates with so many women in their professional journeys: imposter syndrome. It’s that nagging feeling of not quite belonging, of being a fraud who’s about to be “found out.” While imposter syndrome can affect anyone, research suggests it tends to be more prevalent among women.

In this episode, we will talk about these important topics:
01:10 Recognizing Imposter Syndrome

What is Imposter Syndrome?
02:06 The Perfectionist
02:17 The Expert
02:35 The Natural Genius
02:51 The Soloist
03:07 The Superhuman

How to Overcome Imposter Syndrome
05:20 Talk to Someone
05:52 Separate Facts From Feelings
06:35 Understand You’re Not Alone
07:11 Find a Mentor
07:52 Learn From Team Members
08:21 Focus on the Positive
09:20 Reframe Your Mindset
10:16 Visualize Success
10:34 Fake It Till You Make It
10:57 Seek Professional Support

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New Beginnings, Classic Strategies: Mastering the Basics

Social University

01/11/24 • 16 min

Welcome to 2024! As we step into the new year, small business owners and entrepreneurs must equip themselves with the tools and knowledge to thrive in the ever-evolving landscape of social media. To succeed in 2024, it's essential to look back, understand what worked before, and leverage that insight to shape future strategies.
Throughout the month of January, we'll delve into crucial aspects of social media management. This week, we'll focus on classic strategies and mastering the basics, laying a solid foundation for the upcoming discussions. Let's explore the key elements that every small business owner should master in order to elevate their online presence.
In this episode we will talk about these important topics:
1:50 Define Your Objectives
2:30 Identify Your Target Audience and Platform
3:53 Consistent and Quality Content Creation
5:26 Engage and Respond
6:24 Monitor Your Brand and Industry
7:49 Stay Informed about Industry Trends
9:32 Actively Participate in Relevant Groups and Forums
10:58 Cultivate Brand Warriors
12:32 Regularly Check Analytics
13:25 Schedule Content in Advance
To get a FREE Content Calendar: Click HERETo see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Support the show

SEO Updates with Ben Deloach

Social University

08/31/23 • 26 min

In today’s digital age, standing out online is crucial for any small business owner. With the vast majority of consumers turning to search engines like Google to find products and services, having a strong online presence has become a necessity. In this interview, we delve into the world of search engine optimization (SEO) to help small business owners understand how to get noticed on Google. Joining us is SEO expert Ben DeLoach, with over a decade of experience in helping businesses improve their online visibility.

In this episode we will talk about these important topics:
0:31: Introduction to Ben DeLoach
1:15: What is SEO and why does it matter?
1:47: How do I improve my SEO as a small business?
4:01: What's the best version of content to change and add to?
5:13: What's a keyword?
6:14: How do you know if you chose the right keyword?
9:10: Blogging for SEO
11:10: Backlinks and Internal Linking
12:20: How do I get help with SEO?
14:20: Local SEO
15:34: Social Media and SEO
17:30: How can you tell if your efforts are working?
WP Site Mason Website: CLICK HERE
WP Site Mason Facebook: CLICK HERETo get a FREE Content Calendar: Click HERETo see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Support the show

Polish Your Profiles: Making Your Socials Shine

Social University

04/24/25 • 16 min

This month, we’re diving deep into spring cleaning for your business, and today, we’re tackling a crucial yet often overlooked area: your social media presence. Just like that website we discussed last week, many businesses set up their social media profiles and then... well, they forget about them. It’s time to dust off those digital corners and give your socials the attention they deserve. Think of it as polishing your online storefront!

In this episode, we will talk about these important topics:
01:35 Create a Master List
02:12 Verify Your URLs
02:52 Update Profile Pictures and Cover Photos
03:25 Review Your Branding
03:53 Complete Your Facebook and LinkedIn Profiles
06:05 Polish Your “About” Sections
09:07 Check Your Pinned Post
11:17 Update Hashtags
12:04 Analyze Your Insights and Analytics
13:34 Review Your Content Calendar
14:07 Check Out Your Competition (Strategically)
14:30 Clean Up Who You Follow
15:00 Verify Social Media Icons on Website

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Dealing with Negative Comments and Reviews

Social University

06/08/23 • 15 min

In the digital world, feedback can be a double-edged sword. But fear not! Today, we’ll explore effective strategies to transform negative feedback into opportunities for growth and improvement. Together, we’ll learn how to respond with grace, empathy, and professionalism, turning disgruntled customers into brand advocates. Keep reading to master the art of managing feedback like a true digital marketing rockstar!

In this episode we will talk about these important topics:
1:40: Pay Attention and Respond Quickly
3:16: Know When You Are in The Wrong and Apologize
4:08: Thank The Commenter
4:58: Ask The Customer How You Can Fix The Problem
6:11: Do Not Delete Negative Comments
8:14: False Information
9:36: You Can't Argue With Crazy
10:45: Don't Feed The Trolls
11:48:Rude People
13:04 Persistent Commenters
To get a FREE Content Calendar: Click HERETo see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Support the show

How to Take a Break without Hurting Your Business

Social University

06/01/23 • 11 min

Taking occasional breaks is crucial for everyone. It’s vital to carve out time for yourself, even though it may seem daunting to step away from your business. We understand these concerns, and we’re here to assist you in mastering the art of taking a break without compromising your business.

In this episode we will talk about these important topics:
2:00: Expectations and Boundaries
3:21: Backup Plan
4:00: Safety First
5:00: Disable Location Services on Your Phone
6:13: Schedule Your Regular Week
6:50: Is it okay to not post for a week?
8:00: Remove Apps
8:17: Let Someone Else Post and Monitor
8:50: Plan Vacation Content
To get a FREE Content Calendar: Click HERETo see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Support the show

Why have an email list? Small effort, big rewards.

Social University

03/14/24 • 12 min

As a small business owner, you're likely wearing multiple hats and barely finding the time to stay on top of your social media posts, let alone delve into email marketing. However, neglecting email marketing could be a costly mistake for your business. In this post, we'll dive into the critical reasons why you need an email list, how to build and grow your email list, and how it can significantly benefit your business.

In this episode, we will talk about these important topics:
Why Email Marketing Matters
How to Build and Grow Your Email List
Email Marketing Best Practices
To get a FREE Content Calendar: Click HERETo see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Support the show

Tidy Up Your Professional Image: Spring Cleaning Your LinkedIn

Social University

04/18/24 • 16 min

Description

Spring is here, and it's time for a refresh – not just for your home or office, but for your online presence as well. In this digital age, your LinkedIn profile serves as your virtual business card, and keeping it up-to-date and compelling is crucial for professional success. Today, we'll delve into the art of spring cleaning your LinkedIn profile, ensuring it shines brightly and attracts the right opportunities.

In this episode, we will talk about these important topics:
0:59 Completing Your Profile
1:25 Customizing Your URL
2:18 Optimize Your Cover Art and Headshot
4:12 Craft a Compelling Headline
5:56 Complete Your Contact Information
6:46 Optimize Your Summary
8:11 Leverage Featured Content
9:02 Connections
9:55 Highlight Your Experience
10:20 Education
10:51 Recommendations 12:31 Highlight Volunteer
13:17 Groups
14:33 Consistency is Key
To get a FREE Content Calendar: Click HERETo see the video: Click HERE
To read the blog: Click HERE
Connect With Us!
Facebook: Click HERE
Instagram: Click HERE
TikTok: Click HERE
LinkedIn: Click HERE
Website: Click HERE
YouTube: Click HERE
Twitter: Click HERE
Membership Program: Social University
We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE

Support the show

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FAQ

How many episodes does Social University have?

Social University currently has 112 episodes available.

What topics does Social University cover?

The podcast is about Tiktok, Instagram, Marketing, Lead Generation, Social Media, Facebook, Social Media Marketing, Podcasts, Technology, Digital Marketing, Business, Linkedin and Twitter.

What is the most popular episode on Social University?

The episode title 'Why have an email list? Small effort, big rewards.' is the most popular.

What is the average episode length on Social University?

The average episode length on Social University is 16 minutes.

How often are episodes of Social University released?

Episodes of Social University are typically released every 7 days.

When was the first episode of Social University?

The first episode of Social University was released on Jan 31, 2023.

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