Will Overlaid Text On Facebook and Instagram Image Ads Matter?

02/18/20 • 9 min

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Gaining even the slightest advantages in marketing can make or break an ad campaign. A 10% decrease in CPC, for example, could mean the difference between a profitable campaign or going bankrupt! With those ideas in mind, the Social Media Lab tested whether adding text on the images in our Instagram and Facebook ads helped or hurt performance. Our Hypothesis: Image ads on Facebook and Instagram with text produces more clicks and lower CPC. Let's test and find out! Read the full post here https://www.agorapulse.com/social-media-lab/text-instagram-image-posts/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.

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Should Text Be On Instagram Image Posts: Yes or No?

Many sites recommend placing text on Instagram photos because it stands out, but have no data to back up claims that it will help your performance. You’ll find lots of articles on how to put text on photos and create eye-catching graphics, but nothing supporting or refuting the claim that photos with text on them outperform standard photos on Instagram. Our Hypothesis: Instagram images without text receive more reach and engagement. Let's test and find out! Read the full post here https://www.agorapulse.com/social-media-lab/text-instagram-image-posts/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.

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5 LinkedIn Marketing Experiments to Crush Your LinkedIn Profile with Judi Fox

LinkedIn can be confusing for most users and brands. The things that work on Facebook, Instagram, and Twitter don’t always work on LinkedIn. To fully understand and leverage LinkedIn you need an expert in your corner. So, we invited LinkedIn expert Judi Fox onto the Social Media Lab LIVE show recently to discuss various ways to get ahead of the competition on LinkedIn. We’re going to cover these five tactics to help you crush it on LinkedIn: Best post types on LinkedIn Should posts be short or long on LinkedIn? Hashtag strategies for LinkedIn Best LinkedIn copy to use Should links be in the comments on LinkedIn? Read the full post here https://www.agorapulse.com/social-media-lab/text-instagram-image-posts/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.