110—David Freedman & Kurt Donnell—Create Great Content via Growth Hacking

06/10/20 • 37 min

Small Biz Buzz hosts Crystal Heuft and Michael Van Dusen are joined by Freestar’s Co-founder David Freedman and President and CEO Kurt Donnell, who discuss how being advocates for publishers has maximized their revenue.

Freestar maximizes publishers’ programmatic ad revenue specifically. Basically, every time you see an ad that appears on the internet, there's an entire auction that's happening in milliseconds behind the scenes. Freestar puts pressure on that auction to drive up the price to help publishers make as much money as possible and be competitive in a world where Google and Facebook continue to take a lot of the market share.

Freedman and Donnell deliver a real service that's very black and white in the sense that they drive revenue and people see it. It's also a revenue share model, so there's no upfront cost or fees for the publishers to work with them. “We're very passionate about the technology side and also giving a voice and a fighting chance for publishers these days, because it is a tough industry for them to survive in,” said Freedman.

“Our industry is pretty much all geared towards the advertiser. Everyone's focused on satisfying them, which typically results in the publisher getting screwed,” Freedman continued. “We wanted to flip that theory on its head and go the opposite direction. Publisher first is one of our core values and kind of our guiding decision making on everything that we do.”

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109—Paul Ramondo—Secrets to Successful Facebook Ads

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Paul Ramondo, who helps small business owners and entrepreneurs generate highly-qualified leads and sales using Facebook ads and digital marketing funnels.

Ramondo divulges how to use the tools that are available both intra-Facebook and extra-Facebook to find your audience, refine them, build an audience avatar, build an ad set for targeting so you can then run ads and test to see what resonates and what doesn't resonate with your target audience.

“It’s important to define what the internal emotions are in which your product or service solves or activates for your audience, and how that relates to the avatar that you're targeting,” said Ramondo.

Ramondo recommends spending $5 on targeting a cold audience in a cold audience campaign and $5 a day targeting a warm audience, which are based off your retargeting audiences and include retargeting people who have visited your website, retargeting your email list, retargeting people who have engaged with your Instagram or Facebook profile, etc. and then run ads variable to the audience that you're speaking to.

“Customize to the audience that you're speaking to because the way that you speak to a cold audience is going to be different from the way you speak to someone that's already brand aware,” said Ramondo. “A warm audience already knows who you are, whereas, a cold audience needs to learn about who you are. You need to build trust, you need to build rapport with them before you can actually get them to take out their wallet and buy from you.”

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111—Jason Komosa—Creating Work-Life Balance for Business Owners

Small Biz Buzz hosts Crystal Heuft and Michael Van Dusen are joined by Jason Komosa, a mental coach who helps leaders achieve their goals by creating a better balance in all areas of their lives.

A mental coach is a person who supports you, champions you, is your sidekick, your accountability partner, being very open, very authentic, very vulnerable. The idea is to just make you better while training your mentality, mind, and spirit.

“Leaders and entrepreneurs need to make sure that they're prioritizing their life. Not just their work,” said Komosa. “If we're just constantly focusing on work and ignoring all the other things that we need to have that quality energy, that quality work, it doesn't make sense to work 15 hours if eight of those hours are really quality, awesome work and the other seven are just half-ass mediocre work.”

“The message I preach is, ‘You might think you're doing yourself and your company a favor by putting the extra two or three hours of work. But the reality is you'd be much better off taking a break, stopping work, getting some rejuvenation, spending time with your family, go outside, get some exercise, get some movement, eat healthy, and get a good night's sleep,’” Komosa added.

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