
444: Five Steps to Finally Launch Your Side Hustle
01/08/25 • 36 min
1 Listener
We’re kicking off this new year by welcoming new and returning listeners to Side Hustle Pro with a reminder that it’s never too late—or too early—to pursue a side hustle. Inspired by an email from a listener, I was reminded that my focus on Black women entrepreneurs still resonates with a wide audience, proving that clarity in your target listener doesn’t exclude anyone else who might benefit.
In this episode I share the five areas of focus for starting or growing your business in 2025:
- Get clear on your main priority
- Choose a channel to showcase your expertise
- Organize your content (you likely have more than you realize!)
- Trust yourself to figure things out, even when you get stuck
- Invest in education and resources that level up you and your business
Highlights include:
00:00 Intro
03:00 Uplifting women entrepreneurs
05:00 Setting goals for the year
10:30 Five areas of focus for 2025
18:00 The power of sharing your journey
23:00 Overcoming content overwhelm
29:00 Trusting yourself and investing in growth
35:00 Master The Gram Challenge
Check out episode 444 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
Master The Gram Challenge: In this 5-Day Master The Gram Challenge, I'll teach you the exact steps I used to grow my Instagram to over 95K followers, launch a hit podcast, launch digital programs, quit my job to work for myself, and make multiple SIX-figures as a successful entrepreneur. Sign up here: https://sidehustlepro.co/masterthegram
Links mentioned in this episode
- Master The Gram Challenge: https://sidehustlepro.co/masterthegram
- Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/
- Nicaila’s LinkedIn: https://www.linkedin.com/company/sidehustlepro
- Nicaila’s Website: https://sidehustlepro.co/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Announcements
Join our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Hosted on Acast. See acast.com/privacy for more information.
We’re kicking off this new year by welcoming new and returning listeners to Side Hustle Pro with a reminder that it’s never too late—or too early—to pursue a side hustle. Inspired by an email from a listener, I was reminded that my focus on Black women entrepreneurs still resonates with a wide audience, proving that clarity in your target listener doesn’t exclude anyone else who might benefit.
In this episode I share the five areas of focus for starting or growing your business in 2025:
- Get clear on your main priority
- Choose a channel to showcase your expertise
- Organize your content (you likely have more than you realize!)
- Trust yourself to figure things out, even when you get stuck
- Invest in education and resources that level up you and your business
Highlights include:
00:00 Intro
03:00 Uplifting women entrepreneurs
05:00 Setting goals for the year
10:30 Five areas of focus for 2025
18:00 The power of sharing your journey
23:00 Overcoming content overwhelm
29:00 Trusting yourself and investing in growth
35:00 Master The Gram Challenge
Check out episode 444 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
Master The Gram Challenge: In this 5-Day Master The Gram Challenge, I'll teach you the exact steps I used to grow my Instagram to over 95K followers, launch a hit podcast, launch digital programs, quit my job to work for myself, and make multiple SIX-figures as a successful entrepreneur. Sign up here: https://sidehustlepro.co/masterthegram
Links mentioned in this episode
- Master The Gram Challenge: https://sidehustlepro.co/masterthegram
- Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/
- Nicaila’s LinkedIn: https://www.linkedin.com/company/sidehustlepro
- Nicaila’s Website: https://sidehustlepro.co/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Announcements
Join our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
![undefined - [BONUS] Master The Gram Challenge To Kick Off 2025!](https://storage.googleapis.com/goodpods-images-bucket/episode_images/d5bb37d959978402bd66ffe43a6dcee4e85e539c6bbfbf075155c578b02d26dc.avif)
[BONUS] Master The Gram Challenge To Kick Off 2025!
Are you tired of feeling stuck when it comes to Instagram? Not sure how to use it to promote your business effectively? If creating content feels overwhelming or you’re spinning your wheels trying to figure out what works, this is for you. The Master the Gram Challenge is designed to help you take control of Instagram and finally make it work for you. Join here: https://sidehustlepro.co/masterthegram
In Just 5 Days, You’ll Learn How To:
- Attract the right people to build a community (not just followers)
- Create content that makes people want to buy from you
- Save time with simple automation and scheduling tools
- Know when (and how) to hire so you can get off the content hamster wheel
We'll Cover:
- Day 1: Followers
- Day 2: Content That Converts
- Day 3: Automation & Planning
- Day 4: Sales
- Day 5: Outsourcing & Scaling
PLUS! A BONUS live Q&A Call
Join me on Friday, Jan 17 at 1:00 PM ET for a live session to get your questions answered
You'll Get:
✔️ Daily bite-sized videos delivered straight to your inbox
✔️ My step-by-step strategies to take the guesswork out of Instagram
✔️ The exact tools and templates I use to simplify and save time
✔️ Access to a live Q&A with me on Day 5
Instagram has been the marketing engine behind my email list, podcast, and digital courses for 10 years. It’s a powerful tool that can transform your business when used the right way. This is your chance to master Instagram, connect with your ideal audience, and start making real money in 2025.
Ready to conquer Instagram? Claim your spot in the challenge here https://sidehustlepro.co/masterthegram
Hosted on Acast. See acast.com/privacy for more information.
Next Episode

445: Done Is Better Than Perfect
This week we’re diving into one of my favorite mantras: Done is better than perfect.
I was inspired by my decision to relaunch my Master the Gram Challenge. It’s been years since I last did it, and I had to remind myself to push forward without overthinking. I’m breaking down how I got it off the ground and the lessons I’ve learned along the way.
In this episode I share:
- How to break out of the cycle of overthinking or perfectionism and take action
- Why clarity is key and how to make sure your audience knows what your product is, who it's for, and how it helps
- The step by step process of setting up operations for your products, including exactly what resources I used to set up the Master The Gram landing page
Highlights include:
00:00 Intro
03:00 Setting up operations
06:00 Setting up marketing
09:30 Taking action is better than perfect
12:00 Tweaking after feedback
16:00 Having an accountability partner
20:00 Mastering self-talk
25:00 Walking through a sales page
33:00 Setting goals for the year
Check out episode 445 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
Shopify. Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.
Links mentioned in this episode
- Master The Gram Landing Page: https://sidehustlepro.co/masterthegram
- Landing Page Builder: https://www.leadpages.com/
- Link Shortener: https://prettylinks.com/
- Stripe: https://stripe.com/
- Email Service Provider: https://kit.com/
- Canva: https://www.canva.com/
- My Website: https://sidehustlepro.co
- My Instagram: https://www.instagram.com/sidehustlepro/
- My LinkedIn: https://www.linkedin.com/in/nicailamatthewsokome
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Hosted on Acast. See acast.com/privacy for more information.
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