350: How The Founder Of Brown Toy Box Went From Side Hustle To Every Target Store

05/03/23 • 54 min

1 Listener

This week I sat down with Terri-Nichelle Bradley, the founder of Brown Toy Box, an educational toy company producing STEAM toys, media, and experiences for centering and celebrating Black children. While working full time, Terri-Nichelle took Brown Toy Box from being a side hustle to a full-scale business.

In this episode she shares:

How she expanded to being sold in every Target nationwide
Why she pivoted from being a subscription box to direct to consumer
How she used her network and won investors to fund toy production

Check out this episode and others on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.

Links mentioned in this episode

Terri-Nichelle Bradley’s LinkedIn: https://www.linkedin.com/in/terrinichelle
Brown Toy Box Instagram: https://instagram.com/browntoybox?igshid=YmMyMTA2M2Y=
Brown Toy Box Website: https://browntoybox.com/
New Voices Fund: https://newvoicesfoundation.org/
Google Startups: https://startup.google.com/
SheEO: https://coralus.world/
1863 Ventures: https://www.1863ventures.net/mentor-team
ACE Loans, CDFI: https://aceloans.org/organization-overview/
Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

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If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

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In this episode she shares:

How she expanded to being sold in every Target nationwide
Why she pivoted from being a subscription box to direct to consumer
How she used her network and won investors to fund toy production

Check out this episode and others on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Links mentioned in this episode

Terri-Nichelle Bradley’s LinkedIn: https://www.linkedin.com/in/terrinichelle
Brown Toy Box Instagram: https://instagram.com/browntoybox?igshid=YmMyMTA2M2Y=
Brown Toy Box Website: https://browntoybox.com/
New Voices Fund: https://newvoicesfoundation.org/
Google Startups: https://startup.google.com/
SheEO: https://coralus.world/
1863 Ventures: https://www.1863ventures.net/mentor-team
ACE Loans, CDFI: https://aceloans.org/organization-overview/
Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

349: Steal My Podcast Promo Strategy To Grow Your Podcast Fast

1 Recommendations

This week we’re wrapping up the solo series on how to regroup and get unstuck in your side hustle for quarter two, this time we’re talking podcast promo.

In this episode I share:

How to grow your brand awareness to a wider audience
The best platforms/apps to promote your business
Why you should invest in paid advertisements

Check out this episode and others on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Links mentioned in this episode

Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/
Podcast Promotion App: https://headliner.app/
Canva Graphic Design: https://www.canva.com/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

351: How CultureCon CEO Imani Ellis Went From Side Hustling VP to Full Time Entrepreneur

This week in the guest chair we have former Side Hustle Pro guest Imani Ellis, CEO and Founder of CultureCon and The Creative Collective NYC. While working as Vice President of Communications at NBC Universal, Imani founded The CCNYC and began her journey to becoming the full-time CEO of her company and CultureCon.

In this episode she shares:

How CultureCon and The CCNYC has hugely expanded since we last spoke
The steps she took to firmly make the decision of becoming a full-time entrepreneur
How she effectively built and manages a team of 25 people
And so much more, you don’t want to miss this episode!

Check out this episode and others on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Links mentioned in this episode

2021 Imani Ellis SHP Episode: https://youtu.be/A_JQyPajFK0
The CCNYC Website: https://www.imaniellis.com/
Imani’s Instagram: https://www.instagram.com/imaniimani/
Imani’s TikTok: https://www.tiktok.com/@heyimanigirl
Score Mentor Finder: https://www.score.org/find-mentor
The CCNYC Instagram: https://www.instagram.com/theccnyc/
CultureCon Instagram: https://www.instagram.com/culturecon/
Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

Instagram: https://www.instagram.com/imaniimani/

TikTok: https://www.tiktok.com/@heyimanigirl

Hosted on Acast. See acast.com/privacy for more information.