What it means to be "Authentic" on social media (and new strategies to try)
07/27/23 • 13 min
Business owners regularly tell me they want to work with authentic people, and want to be authentic leaders on social media... But what does it mean to "be authentic"? Can you control it? In this episode, we look at what traits make your audience perceive you as a more genuine person, and business owner.
I'll give you actionable strategies you can use right now to open up with your audience, while protecting your own personal boundaries.
I'll challenge you to answer some tough questions about who you are, and how you want to show up online, so after this short episode you will feel more clear about how you want to show up online, and more confident leading your personal brand with authenticity.
✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"
https://parkdale-republic.lpages.co/evergreen-webinar-registration/
Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)
https://parkdale-republic.lpages.co/10-sales-calls-new
🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!
https://www.magicmarketingmachine.com
Music by Jordan Wood
Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
Business owners regularly tell me they want to work with authentic people, and want to be authentic leaders on social media... But what does it mean to "be authentic"? Can you control it? In this episode, we look at what traits make your audience perceive you as a more genuine person, and business owner.
I'll give you actionable strategies you can use right now to open up with your audience, while protecting your own personal boundaries.
I'll challenge you to answer some tough questions about who you are, and how you want to show up online, so after this short episode you will feel more clear about how you want to show up online, and more confident leading your personal brand with authenticity.
✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"
https://parkdale-republic.lpages.co/evergreen-webinar-registration/
Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)
https://parkdale-republic.lpages.co/10-sales-calls-new
🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!
https://www.magicmarketingmachine.com
Music by Jordan Wood
Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
Previous Episode
How the Barbie Marketing Took Over the Internet (and how to steal their strategies)
2023 is the summer of Barbenheimer! The Barbie Movie Marketing gave us a masterclass in theatrical marketing, this summer! From Barbie memes to Barbie photo ops, to Barbie pride parade floats - you couldn't open your phone without seeing the quintessential Barbie Pink, these last few months.
So why is the Barbie movie so popular? ...Because of the marketing!
In this episode, we'll break down some of the strategies the Barbie movie marketing team used, particularly on social media... And how you can embed those same strategies into your own business's marketing!
Sources:
BBC
Hollywood Reporter
Digiday
✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"
https://parkdale-republic.lpages.co/evergreen-webinar-registration/
Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)
https://parkdale-republic.lpages.co/10-sales-calls-new
🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!
https://www.magicmarketingmachine.com
Music by Jordan Wood
Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
Next Episode
Niche Is Not A Naughty Word (what is a niche and how to choose yours)
What does niche mean? How do you know if your marketing is niche? Most importantly, how the heck do you PRONOUNCE niche? Is it Niche? Neesh? Nich? Niché?
This episode will lay out everything small business owners need to know about niche, how to choose yours and why it's worth it to stop resisting the advice to find your niche, and choose a more specific target market for your business.
✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"
https://parkdale-republic.lpages.co/evergreen-webinar-registration/
Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)
https://parkdale-republic.lpages.co/10-sales-calls-new
🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!
https://www.magicmarketingmachine.com
Music by Jordan Wood
Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
Shiny New Clients! - What it means to be "Authentic" on social media (and new strategies to try)
Transcript
What does it mean to be authentic online?
Authentic. Authenticity.
The concept of being authentic online has been one of the hottest topics in social media and social media marketing forum. The last couple of years, authentic itself is such a buzzword. People want to work with more authentic brands. Personal brands want to appear authentic. People tell me all the time that they want to be more authentic and they're not sure how to be, or that the admire people who are authentic. So my
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