SEO Unfiltered

In this May episode, Genny dives deep into the first two components of E-E-A-T: Experience and Expertise. Understanding these elements is crucial for creating high-quality content that Google values, especially for Your Money or Your Life (YMYL) sites. How do these aspects influence content quality and how can you demonstrate them in your content?

Key Episode Takeaways

• Importance of E-E-A-T: Why Google focuses on these factors and their relevance to YMYL sites.
• Experience vs. Expertise: The similarities and differences between these two components.
• Demonstrating Experience: Tips on showcasing real-life, first-hand experience in your content, i.e. prove it!
• Creating Quality Content: The importance of creating original, helpful, and truthful content.
• Context Matters: How the relevance of experience and expertise varies depending on the topic.
• Building Trust: How links and mentions from trusted outside sources are crucial for building trust.

Practical Tips

1. Use the First Person: Share your personal experiences directly.
   • Example: “Using Python for 365 days in a row has taught me this...”
2. Provide Tangible Proof: Show evidence like photos, videos, and links to relevant publications or awards.
   • Example: Upload a video of testing products or participating in relevant activities.
3. Create High-Quality Content: Focus on writing informative, engaging, and well-researched articles.
   • Example: Detailed comparisons, original research, and in-depth reviews.
4. Collaborate with Industry Experts: Enhance your authority by associating with recognized figures in your field.
   • Example: Guest posts, interviews, and participation in seminars or conferences.

Stay tuned for the next episode in June, where we will cover the remaining components of E-E-A-T: Authoritativeness and Trustworthiness.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

Today, Genny aims to help listeners wrap their heads around core web vitals, which are key metrics used by Google to assess user experience on websites. She breaks down the three core metrics: page speed (measured by Largest Contentful Paint or LCP), interactivity (measured by Interaction to Next Paint or INP), and visual stability (measured by Cumulative Layout Shift or CLS).

Using layman's terms, Genny details what each metric measures and how it affects user experience and SEO rankings. She also offers a few insights on how to improve each metric, such as optimising images and videos, minimising redirects, and ensuring page responsiveness.

The episode emphasises the importance of user experience in website design and SEO, highlighting that Google is increasingly prioritising user-centric metrics.
Collaboration between marketers and web developers to optimise core web vitals is essential, and will ultimately enhance overall user experience.

So, if you're a beginner to technical optimisation, have a listen to this brief episode!
Check out our other episodes: https://www.geekytech.co.uk/seo-unfiltered-podcast/

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

What’s up, marketing Geeks? On this podcast's very first episode of SEO Unfiltered, I sat down with my boss and CEO of Geeky Tech, Ben Hawkshaw-Burn, to discuss why he thinks marketing decision-makers should take more control of their SEO.

As someone whose livelihood very much depends on companies outsourcing their digital marketing, you’d think that Ben’s advice would kind of be the opposite.

But even if you do decide to outsource, there are a few very good reasons to take charge of your SEO efforts:

• The more you know about SEO, the less likely you’ll be seduced by false promises from seemingly professional marketing companies that probably know less about SEO than they advertise.
  • This little bit of advice was inspired by Ben’s real-life experience with hiring an SEO firm.
• Understanding how SEO works means that you can regularly produce optimised content in-house.
• Once you understand the ins and outs of SEO—keyword strategy, technical optimisation, brand authority—you’ll start to take a more active role in your web marketing (and naturally take a partnership role with your SEO agency).

If you’ve ever read our Geek Speak blog, you might have noticed that at Geeky Tech, we like to break down SEO into its three fundamental steps: keyword research, on-page optimisation, and off-page optimisation. In this episode, I pretend that I’m a tech marketer that wants to do more with my website and get Ben to walk me through these three fundamental steps.

Of course, if we went over every little detail on our SEO checklist, our podcast episode would be 10 hours long (and we might have talked ourselves out of jobs), but we’re hoping that we’ve given you, our listeners, just enough of the good stuff to make you curious and excited to learn more about how to reach page one of Google.

Get Started With SEO Using These Recommended Tools

• SEMrush
• AHrefs
• Moz
• Majestic
• keysearch.co
• Google AdWords

Check out these helpful Geeky Tech resources:

• On-Page SEO Best Practices
• What is Keyword Cannibalisation?
• Geek Speak

Want to hear more SEO Unfiltered? Stay tuned for episode two (airing in March), where I sit down with on-page SEO wizard Alan Mansford as he walks me through the silliest website mistakes that both slowly and quickly kill your website rankings.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

In this month's episode, we're diving deep into the essential ranking factors that could make or break your website's visibility this year. If you know your way around SEO, none of these things should be too surprising, but they do bear repeating because they're SO important.
Here's a cheatsheet of today's discussion:

1. Crawlability: Make sure Google can effortlessly crawl your site. Google's reducing its crawl frequency, so it's vital to have your site primed and ready. Also, check your robots.txt file and ensure no crucial pages are accidentally set to no-index.
2. Site Structure: Simplify your site's navigation. A well-structured site aids both users and search engines, boosting your SEO score.
3. Internal Linking: A smart internal linking strategy not only enhances user experience but also strengthens your site's SEO. Be logical and helpful, and guide visitors through your site's content in a way that feels natural and intuitive.
4. Anchor Text: The right words can increase relevance and authority, but overdoing it can have a negative impact.
5. Core Web Vitals: Improving loading times, responsiveness, and visual stability can significantly impact your rankings.
6. Quality Content: Never underestimate the power of compelling content. It should be readable, informative, and aligned with your audience's search intent.
7. Search Intent: Align your content with the intent behind search queries. Understanding why users search for specific terms helps you create content that satisfies their needs.
8. Topical Authority: Establish yourself as an authority in your field by consistently producing high-quality content related to your niche. (No surprise there.)
9. Backlink Optimisation: High-quality backlinks are SEO gold. Earn them by creating valuable content and engaging with your community authentically.

Helpful Links

• Geeky Tech's On-Page SEO Best Practices
• Ep 3.1: Taking a Closer Look at Link-Building Strategies
• What Google’s 2023 Helpful Content Update Means for Your B2B Site

Implement these strategies and watch your site climb the rankings. Here's to your success! Now go forth and optimise!

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

The Geeks are back for a new season, and to start us off, we’re going back to our roots to discuss off-page SEO, one of the three foundations of search engine optimisation.

In her own words, Genny tries to define ethical link-building strategies, but as soon as Jo Priest (Geeky Tech’s head of off-page SEO) gives his professional two cents, she realises that getting links is a lot of work, and the boundaries between what Google defines as “whitehat” and “blackhat” SEO is kind of hard to define.

Some key takeaways from this episode:

• Google doesn’t want anyone paying for links (but it’s almost impossible to avoid).
• Claiming your social profiles and getting your site on directory listings is the best place to start.
• You shouldn’t buy random links from random sites.
• Google’s algorithm is always changing to stay ahead of those who will exploit how it works.
• Sometimes a “quality” link is in the eye of the beholder.

If you’re interested in learning more about what off-page optimisation is and how it can boost your online presence, follow these suggested links:

• SEO Fundamentals: Understanding Off-Page Optimisation
• SEO Unfiltered Podcast: E03 What Is Off-Page SEO & Why It Matters to Your Marketing Strategy

Don’t forget to follow us on LinkedIn, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related. And, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows. We’d also love it if you could leave a review; it helps other folks like you find our show.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓