Ep 2.5 5 Bad Habits That Are Killing Your Online Presence

03/28/23 • 37 min

In this episode of SEO Unfiltered, Genny and her friends talk about giving your website that big spring cleaning that it probably desperately needs. But, in order to do that, we’re going to have to come face to face with our own bad marketing habits.

In case you’re looking for spoilers, here are the five bad habits Genny and the gang talk about on today’s episode:

Putting off content
Not setting up your GA4
Avoiding change (especially when it comes to AI, automation, and machine learning)
Not having a company style guide
Not setting up your tagging correctly

Genny then discusses the bad habit of procrastinating on content creation and how it affects search engine optimization. She emphasizes the importance of publishing content regularly and how it directly affects search queries. Genny then talks about the upcoming transition to GA4 and how it will soon be the only Google Analytics tool available.

She brings in Alan, the reporting expert, to explain why Universal Analytics is being replaced and why companies need to start using GA4 before the sunset date. Genny concludes by stressing the importance of tracking web traffic and not ignoring its value.

Also featured in this episode is a cast of furry friends who had plenty to say on the subject (we did our best to edit out their input but sometimes they brought up some pretty good points):

Oscar “Bad-Ass” Barker
Kiwi the Toy Destroyer
Boneca the Snorer

Further Reading

Ep 2.4: Is AI-Generated Content Ready for the World?Ep 2.3: AI and the Future of Marketing with JoS02 E01: Why It’s So Hard to Produce Great Content These DaysTop 5 Helpful Google Analytics 4 Setup TipsEp 05: The 401 on PPC with Mohamed Amine LakaabSunsetting Universal Analytics: Why You Should Start Preparing for 2023

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

03/28/23 • 37 min

SEO Unfiltered - Ep 2.5 5 Bad Habits That Are Killing Your Online Presence

Transcript

[00:00:00] Genny: Hey marketers, how's it going? It's March here—the month of New beginnings, of growth of fresh starts, and if you're anything like my grandmother of spring cleaning (yay). While usually defined as a domestic event in which a family's entire house is given a surgical clean, I believe that the spirit of spring cleaning can be carried into other parts of our lives.

Maybe it's time to purge your friend list on Facebook, or maybe it's the right mon

Generate a badge

Get a badge for your website that links back to this episode

Select type & size

Copy