Ep 2.5 5 Bad Habits That Are Killing Your Online Presence

03/28/23 • 37 min

In this episode of SEO Unfiltered, Genny and her friends talk about giving your website that big spring cleaning that it probably desperately needs. But, in order to do that, we’re going to have to come face to face with our own bad marketing habits.

In case you’re looking for spoilers, here are the five bad habits Genny and the gang talk about on today’s episode:

Putting off content
Not setting up your GA4
Avoiding change (especially when it comes to AI, automation, and machine learning)
Not having a company style guide
Not setting up your tagging correctly

Genny then discusses the bad habit of procrastinating on content creation and how it affects search engine optimization. She emphasizes the importance of publishing content regularly and how it directly affects search queries. Genny then talks about the upcoming transition to GA4 and how it will soon be the only Google Analytics tool available.

She brings in Alan, the reporting expert, to explain why Universal Analytics is being replaced and why companies need to start using GA4 before the sunset date. Genny concludes by stressing the importance of tracking web traffic and not ignoring its value.

Also featured in this episode is a cast of furry friends who had plenty to say on the subject (we did our best to edit out their input but sometimes they brought up some pretty good points):

Oscar “Bad-Ass” Barker
Kiwi the Toy Destroyer
Boneca the Snorer

Further Reading

Ep 2.4: Is AI-Generated Content Ready for the World?Ep 2.3: AI and the Future of Marketing with JoS02 E01: Why It’s So Hard to Produce Great Content These DaysTop 5 Helpful Google Analytics 4 Setup TipsEp 05: The 401 on PPC with Mohamed Amine LakaabSunsetting Universal Analytics: Why You Should Start Preparing for 2023

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

In case you’re looking for spoilers, here are the five bad habits Genny and the gang talk about on today’s episode:

Putting off content
Not setting up your GA4
Avoiding change (especially when it comes to AI, automation, and machine learning)
Not having a company style guide
Not setting up your tagging correctly

Also featured in this episode is a cast of furry friends who had plenty to say on the subject (we did our best to edit out their input but sometimes they brought up some pretty good points):

Oscar “Bad-Ass” Barker
Kiwi the Toy Destroyer
Boneca the Snorer

Further Reading

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

Previous Episode

Ep 2.4: Is AI-Generated Content Ready for the World? Ft. Jo Priest

AI, AI, AI....it's all anyone can talk about these days—so much so, that we've asked Jo Priest back onto the show to talk about AI-generated content further and give us some safe advice about whether or not marketing teams and business owners should be using AI like ChatGPT to write their content (spoiler alert: not yet).
Believe it or not, a lot has changed in the few weeks since we last met Jo on the podcast.
While everyone is keen to see what will happen with Microsoft, Google, and ChatGPT in the near future, let's not put the cart before the horse. In the grand scheme of things, AI is still learning how to walk.
If you want answers to these questions, be sure to hit that play button:

Are AI-detection tools helpful or a waste of time?
What's the best way to utilize ChatGPT right now?
Why is it a bad idea to rely on AI to generate content?
What's new in the AI world?

Further Reading

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

Next Episode

Ep 3.1: Taking a Closer Look at Link-Building Strategies

The Geeks are back for a new season, and to start us off, we’re going back to our roots to discuss off-page SEO, one of the three foundations of search engine optimisation.

In her own words, Genny tries to define ethical link-building strategies, but as soon as Jo Priest (Geeky Tech’s head of off-page SEO) gives his professional two cents, she realises that getting links is a lot of work, and the boundaries between what Google defines as “whitehat” and “blackhat” SEO is kind of hard to define.

Some key takeaways from this episode:

Google doesn’t want anyone paying for links (but it’s almost impossible to avoid).
Claiming your social profiles and getting your site on directory listings is the best place to start.
You shouldn’t buy random links from random sites.
Google’s algorithm is always changing to stay ahead of those who will exploit how it works.
Sometimes a “quality” link is in the eye of the beholder.

If you’re interested in learning more about what off-page optimisation is and how it can boost your online presence, follow these suggested links:

Don’t forget to follow us on LinkedIn, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related. And, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows. We’d also love it if you could leave a review; it helps other folks like you find our show.

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

SEO Unfiltered - Ep 2.5 5 Bad Habits That Are Killing Your Online Presence

Transcript

[00:00:00] Genny: Hey marketers, how's it going? It's March here—the month of New beginnings, of growth of fresh starts, and if you're anything like my grandmother of spring cleaning (yay). While usually defined as a domestic event in which a family's entire house is given a surgical clean, I believe that the spirit of spring cleaning can be carried into other parts of our lives.

Maybe it's time to purge your friend list on Facebook, or maybe it's the right mon

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