Ep 2.2: Why B2B Marketers Should Care About Awareness Ads

12/21/22 • 45 min

What’s up, Marketing Geeks!

Are you spending at least a fifth of your marketing budget on B2B awareness ads? If you answered “no”, you’re definitely not the only one. So many B2B companies avoid awareness ads, but we’re here to tell you that it is a solid investment that can yield incredible results.

In today’s episode, Genny and Amine talk about full-funnel advertising that starts with brand awareness and educating “first timers” about their pain points. The sooner you can warm customers up at the beginning of their buying journey, the more likely they will consider your brand when they enter the decision-making stage.

We also talk about why LinkedIn isn’t the only social media platform that you should be focusing on and why gated content has no place in awareness ads.

Why focus on B2B awareness ads:

Get to potential buyers early in their journey
Establish your company credibility
Spend your budget wisely and reduce your bottom-of-the-funnel spending

Recommended Reading

Don’t forget to follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related. And lastly listeners, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, or wherever you listen to your favourite shows.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

What’s up, Marketing Geeks!

We also talk about why LinkedIn isn’t the only social media platform that you should be focusing on and why gated content has no place in awareness ads.

Why focus on B2B awareness ads:

Get to potential buyers early in their journey
Establish your company credibility
Spend your budget wisely and reduce your bottom-of-the-funnel spending

Recommended Reading

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

Previous Episode

Ep 2.1: Why It's So Hard to Produce Great Content These Days

Why is content so important for your website? Well, besides the obvious—that being, that words are good—your content is part of your keyword strategy, which is the basis for everything #SEO.

If you’ve been paying attention to what your marketing agency is doing, you probably already know that creating optimised pages on a regular basis is how you fight for your top position on SERP.

So, we all know why content is important. So why is it so difficult to produce content these days?

Yes, even if there’s absolutely zero shortage of content writers roaming the earth, enterprises seem to be struggling to produce content on a regular basis that’s well-written and optimised.

Where is this problem coming from? And how can we fix it?
That’s what Genny seeks to find out in today’s episode. If this content conundrum sounds familiar, take a listen, and take notes!

Recommended Readings

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

Next Episode

Ep 2.3: AI and the Future of Marketing with Jo Priest

Artificial intelligence has been casually seeping into the workforce for decades. But it’s only been recently—since the New York Times released an article about how Chat GPT has started making Google nervous—that conversational AI is all anything anyone can talk about.

In today’s episode, Genny sits down with Jo Priest, Geeky Tech’s resident AI expert, and they discuss what’s happening in the world of AI and what Google’s doing right now to adapt to this new way people ask the internet questions.

AI, like all new technology, has sparked a philosophical and ethical debate about art and writing and how this tool will force creative people to adapt or be phased out. If history tells us anything, it's that those who fail to embrace technology will often get left behind.
But of course, it's not all about what AI is taking away from us. Artificial intelligence is already present in our everyday lives—delivering our food, translating our conversations, answering our emails, streamlining our workloads and even helping us live longer...yeah, it's pretty exciting stuff.
Further Reading:

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

SEO Unfiltered - Ep 2.2: Why B2B Marketers Should Care About Awareness Ads

Transcript

[00:00:00] Genny: Good morning, good afternoon, and good evening digital market. Welcome to another episode of SEO Unfiltered, where we get down and dirty with all things digital marketing and advertising. Last month we talked about the mysterious case of the missing high quality content. This month we're on the same journey, but veering slightly off the path to discuss advertising.

More specifically, we want to talk to you about awareness and how the quest to find new l