Ep 3.2: 9 Things We Wish Marketers Knew About SEO Tools

10/17/23 • 12 min

Are you a marketer who relies heavily on SEO tools to understand what’s going on? Or are you convinced you know everything you need to know about SEO because you’ve been using SEMRush for years and ain’t nobody gonna tell you you don’t know what you’re talking about.

Maybe you should listen to this episode. Over the years, the geeks have encountered many marketing managers with various levels of experience, and we’ve come across the same assumptions, misconceptions, and bad habits over and over again. Now don’t get us wrong, we use tools all the time, so this definitely isn’t an episode bashing the use of these tools. But there are some things we really, really wish people understood about these tools, such as:

Google doesn’t give third-party tools access to their data.
Tools tend to focus on one thing and run with it, whereas Google’s ranking factors cover a whole spectrum.
Over-reliance on tools can give you analysis paralysis.
You might be drawing the wrong conclusions from your data.
A little bit of knowledge can be dangerous.
Common sense trumps tools.
Tools aren’t going to automatically make you rank number 1
Tools do not make great babysitters
Tools can’t patch up poor-quality pages

All that to say, knowledge is power and always being open to learning new things is the type of mindset that keeps you ahead of the competition.
Suggested Reading:

What Google’s 2023 Helpful Content Update Means for Your B2B Site

If you liked the episode, don’t forget to follow, like, and leave a review on Spotify, Apple Podcasts, Stitcher, and wherever you listen to your audio content.

Send us a message on social media @geekytechgeeks or email us at [email protected] with your comments.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

Google doesn’t give third-party tools access to their data.
Tools tend to focus on one thing and run with it, whereas Google’s ranking factors cover a whole spectrum.
Over-reliance on tools can give you analysis paralysis.
You might be drawing the wrong conclusions from your data.
A little bit of knowledge can be dangerous.
Common sense trumps tools.
Tools aren’t going to automatically make you rank number 1
Tools do not make great babysitters
Tools can’t patch up poor-quality pages

All that to say, knowledge is power and always being open to learning new things is the type of mindset that keeps you ahead of the competition.
Suggested Reading:

What Google’s 2023 Helpful Content Update Means for Your B2B Site

If you liked the episode, don’t forget to follow, like, and leave a review on Spotify, Apple Podcasts, Stitcher, and wherever you listen to your audio content.

Send us a message on social media @geekytechgeeks or email us at [email protected] with your comments.

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

Previous Episode

Ep 3.1: Taking a Closer Look at Link-Building Strategies

The Geeks are back for a new season, and to start us off, we’re going back to our roots to discuss off-page SEO, one of the three foundations of search engine optimisation.

In her own words, Genny tries to define ethical link-building strategies, but as soon as Jo Priest (Geeky Tech’s head of off-page SEO) gives his professional two cents, she realises that getting links is a lot of work, and the boundaries between what Google defines as “whitehat” and “blackhat” SEO is kind of hard to define.

Some key takeaways from this episode:

Google doesn’t want anyone paying for links (but it’s almost impossible to avoid).
Claiming your social profiles and getting your site on directory listings is the best place to start.
You shouldn’t buy random links from random sites.
Google’s algorithm is always changing to stay ahead of those who will exploit how it works.
Sometimes a “quality” link is in the eye of the beholder.

If you’re interested in learning more about what off-page optimisation is and how it can boost your online presence, follow these suggested links:

Don’t forget to follow us on LinkedIn, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related. And, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows. We’d also love it if you could leave a review; it helps other folks like you find our show.

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

Next Episode

Ep 3.3: 6 Non-Techy Page Fixes to Improve Your Rankings

Coding and page design aren't for everyone, but if you're a marketer who considers themselves less-than-comfortable taking the wheel on technical page updates, there are still ways that you can improve your page rankings.
In this quick episode, Genny walks listeners through 6 easy page optimisations that anyone can do even if they aren't part of the web management team.
She also promised everyone that we'd link helpful resources for anyone looking to continue their SEO education, so here you go, as promised:

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

SEO Unfiltered - Ep 3.2: 9 Things We Wish Marketers Knew About SEO Tools

Transcript

Genny: Howdy, marketers, welcome back to season three of SEO unfiltered. Rather than giving you the usual preamble about how important my life is, let's just jump right into the topic, because we've got a lot of ground to cover today. Well, at least it feels like a lot because we have no guests for today's episode.

The topic for this month is Things we wish marketers knew about SEO tools. And what I mean by that is the tools like SEMrush, Yoast, SERanking, Ahrefs, Scream