Ep 3.2: 9 Things We Wish Marketers Knew About SEO Tools

Are you a marketer who relies heavily on SEO tools to understand what’s going on? Or are you convinced you know everything you need to know about SEO because you’ve been using SEMRush for years and ain’t nobody gonna tell you you don’t know what you’re talking about.

Maybe you should listen to this episode. Over the years, the geeks have encountered many marketing managers with various levels of experience, and we’ve come across the same assumptions, misconceptions, and bad habits over and over again. Now don’t get us wrong, we use tools all the time, so this definitely isn’t an episode bashing the use of these tools. But there are some things we really, really wish people understood about these tools, such as:

1. Google doesn’t give third-party tools access to their data.
2. Tools tend to focus on one thing and run with it, whereas Google’s ranking factors cover a whole spectrum.
3. Over-reliance on tools can give you analysis paralysis.
4. You might be drawing the wrong conclusions from your data.
5. A little bit of knowledge can be dangerous.
6. Common sense trumps tools.
7. Tools aren’t going to automatically make you rank number 1
8. Tools do not make great babysitters
9. Tools can’t patch up poor-quality pages

All that to say, knowledge is power and always being open to learning new things is the type of mindset that keeps you ahead of the competition.
Suggested Reading:

• What Google’s 2023 Helpful Content Update Means for Your B2B Site

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