Ep 3.1: Taking a Closer Look at Link-Building Strategies

09/26/23 • 39 min

The Geeks are back for a new season, and to start us off, we’re going back to our roots to discuss off-page SEO, one of the three foundations of search engine optimisation.

In her own words, Genny tries to define ethical link-building strategies, but as soon as Jo Priest (Geeky Tech’s head of off-page SEO) gives his professional two cents, she realises that getting links is a lot of work, and the boundaries between what Google defines as “whitehat” and “blackhat” SEO is kind of hard to define.

Some key takeaways from this episode:

Google doesn’t want anyone paying for links (but it’s almost impossible to avoid).
Claiming your social profiles and getting your site on directory listings is the best place to start.
You shouldn’t buy random links from random sites.
Google’s algorithm is always changing to stay ahead of those who will exploit how it works.
Sometimes a “quality” link is in the eye of the beholder.

If you’re interested in learning more about what off-page optimisation is and how it can boost your online presence, follow these suggested links:

Don’t forget to follow us on LinkedIn, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related. And, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows. We’d also love it if you could leave a review; it helps other folks like you find our show.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

The Geeks are back for a new season, and to start us off, we’re going back to our roots to discuss off-page SEO, one of the three foundations of search engine optimisation.

Some key takeaways from this episode:

Google doesn’t want anyone paying for links (but it’s almost impossible to avoid).
Claiming your social profiles and getting your site on directory listings is the best place to start.
You shouldn’t buy random links from random sites.
Google’s algorithm is always changing to stay ahead of those who will exploit how it works.
Sometimes a “quality” link is in the eye of the beholder.

If you’re interested in learning more about what off-page optimisation is and how it can boost your online presence, follow these suggested links:

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

Previous Episode

Ep 2.5 5 Bad Habits That Are Killing Your Online Presence

In this episode of SEO Unfiltered, Genny and her friends talk about giving your website that big spring cleaning that it probably desperately needs. But, in order to do that, we’re going to have to come face to face with our own bad marketing habits.

In case you’re looking for spoilers, here are the five bad habits Genny and the gang talk about on today’s episode:

Putting off content
Not setting up your GA4
Avoiding change (especially when it comes to AI, automation, and machine learning)
Not having a company style guide
Not setting up your tagging correctly

Genny then discusses the bad habit of procrastinating on content creation and how it affects search engine optimization. She emphasizes the importance of publishing content regularly and how it directly affects search queries. Genny then talks about the upcoming transition to GA4 and how it will soon be the only Google Analytics tool available.

She brings in Alan, the reporting expert, to explain why Universal Analytics is being replaced and why companies need to start using GA4 before the sunset date. Genny concludes by stressing the importance of tracking web traffic and not ignoring its value.

Also featured in this episode is a cast of furry friends who had plenty to say on the subject (we did our best to edit out their input but sometimes they brought up some pretty good points):

Oscar “Bad-Ass” Barker
Kiwi the Toy Destroyer
Boneca the Snorer

Further Reading

Ep 2.4: Is AI-Generated Content Ready for the World?Ep 2.3: AI and the Future of Marketing with JoS02 E01: Why It’s So Hard to Produce Great Content These DaysTop 5 Helpful Google Analytics 4 Setup TipsEp 05: The 401 on PPC with Mohamed Amine LakaabSunsetting Universal Analytics: Why You Should Start Preparing for 2023

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

Next Episode

Ep 3.2: 9 Things We Wish Marketers Knew About SEO Tools

Are you a marketer who relies heavily on SEO tools to understand what’s going on? Or are you convinced you know everything you need to know about SEO because you’ve been using SEMRush for years and ain’t nobody gonna tell you you don’t know what you’re talking about.

Maybe you should listen to this episode. Over the years, the geeks have encountered many marketing managers with various levels of experience, and we’ve come across the same assumptions, misconceptions, and bad habits over and over again. Now don’t get us wrong, we use tools all the time, so this definitely isn’t an episode bashing the use of these tools. But there are some things we really, really wish people understood about these tools, such as:

Google doesn’t give third-party tools access to their data.
Tools tend to focus on one thing and run with it, whereas Google’s ranking factors cover a whole spectrum.
Over-reliance on tools can give you analysis paralysis.
You might be drawing the wrong conclusions from your data.
A little bit of knowledge can be dangerous.
Common sense trumps tools.
Tools aren’t going to automatically make you rank number 1
Tools do not make great babysitters
Tools can’t patch up poor-quality pages

All that to say, knowledge is power and always being open to learning new things is the type of mindset that keeps you ahead of the competition.
Suggested Reading:

What Google’s 2023 Helpful Content Update Means for Your B2B Site

If you liked the episode, don’t forget to follow, like, and leave a review on Spotify, Apple Podcasts, Stitcher, and wherever you listen to your audio content.

Send us a message on social media @geekytechgeeks or email us at [email protected] with your comments.

Have any questions you want answered on the show? Email us at [email protected].
Thanks for listening 🤓

SEO Unfiltered - Ep 3.1: Taking a Closer Look at Link-Building Strategies

Transcript

Se3Ep1- Ethical link building - 2023-09-14 3.58 PM

Genny: Good morning, afternoon, evening, marketing geeks. It's been quite a while since I've made your ears bleed, and I've missed you all. Last season, we shifted our focus slightly from general marketing and SEO advice to AI and chat GPT related topics, and even though we only recorded those episodes a few months ago, so much of that information has aged as gracefully as skim milk left out on a hot day.

So, if yo