Amazon Sponsored Ads Roundup with Sean Smith - SS001

11/01/17 • 63 min

1 Listener

Seller Sessions Amazon FBA and Private Label

In this session we go into how to maximise your Amazon ad-spend and cut-out waste. Marketing your product is a key expense of business so anything you can do to optimise and make your advertising work harder for you will grow your business. The magic of maths comes to bear here, you get a scientific approach to pricing your ad spend across Broad, Phrase and Exact types.

Digital marketing background

Started taking on his own accounts
Jungle Hustle and Amazon PPC and Product Photography
Spoke at SCO at Philadelphia, ASD and Prosper Show and Seller Optimisation Summit
Weighted averages
The numbers tell the story
Use averages to work out starting bids using weighted averages
Gives a more accurate picture to your starting bids
Filter search term report
Use an All search terms report that are exact match
Then calculate the weighted average of the average PPC
Use this to make a more informed starting bid
More accurate than using an arbitrary number
Use weighted average CPC and start bids at 10-20% above this.
If it’s >= 3 orders we multiply by 1.5 now
It takes into consideration the number of clicks
Qty of clicks tells you how much traffic you’re garnering for the search term
You should pay attention to the weighted averages
Average PPC for that product or category can give you a bigger bang for your ad buck

Keyword filtering

Separate keyword filters from search term report
Rank 1 – greater or equal to 3 orders placed within one week of a click (avg conversion rate of 10% or higher)
Rank 2 – 1 to 2 orders placed within a week of the a click and it’s less than 10% conversion

Filter Rank 1

Pull 3 orders placed within a week of a click all search terms
De-dupe everything
Take weighted average of the average CPC and multiply by 1.5 (using 2 makes ACOS to high) for starting bid
We’re using a multiplier of 1.5

Visit HERE - For detailed show notes

Subscribe Here To Be The First To Get Updates and New Podcast Episodes

Don’t for get to leave a review if you like what we do!

Digital marketing background

Started taking on his own accounts
Jungle Hustle and Amazon PPC and Product Photography
Spoke at SCO at Philadelphia, ASD and Prosper Show and Seller Optimisation Summit
Weighted averages
The numbers tell the story
Use averages to work out starting bids using weighted averages
Gives a more accurate picture to your starting bids
Filter search term report
Use an All search terms report that are exact match
Then calculate the weighted average of the average PPC
Use this to make a more informed starting bid
More accurate than using an arbitrary number
Use weighted average CPC and start bids at 10-20% above this.
If it’s >= 3 orders we multiply by 1.5 now
It takes into consideration the number of clicks
Qty of clicks tells you how much traffic you’re garnering for the search term
You should pay attention to the weighted averages
Average PPC for that product or category can give you a bigger bang for your ad buck

Keyword filtering

Separate keyword filters from search term report
Rank 1 – greater or equal to 3 orders placed within one week of a click (avg conversion rate of 10% or higher)
Rank 2 – 1 to 2 orders placed within a week of the a click and it’s less than 10% conversion

Filter Rank 1

Pull 3 orders placed within a week of a click all search terms
De-dupe everything
Take weighted average of the average CPC and multiply by 1.5 (using 2 makes ACOS to high) for starting bid
We’re using a multiplier of 1.5

Visit HERE - For detailed show notes

Subscribe Here To Be The First To Get Updates and New Podcast Episodes

Don’t for get to leave a review if you like what we do!

Previous Episode

Seller Sessions an Introduction SS000

The goal of the show is to provide cutting edge marketing tips for Amazon Sellers. We bring in the worlds best to drop science and knowledge.

This includes; Amazon Sponsored Ads, AMS, organic ranking and driving external traffic such as Facebook and AdWords. Don’t worry, it will get technical but we break it into bite sized chunks.

We understand not everyone has big budgets for courses and masterminds. Every week you get a front row seat to ours.

As Amazon Sellers we value our time and appreciate your time you spend with us.

P.S. If you like what we do, please leave a review.

Next Episode

Amazon Sales Funnels with Bryan Bowman - SS002

Amazon Sales Funnels

Light at the end of the funnel with Bryan covers all aspects of Amazon Sales Funnels, what they are, how they work, why you need a sales funnel and how to focus on benefits not features. We cover a series of examples of funnels from spatulas to coffee to costco, how to budget for your first foray into the world of Amazon Sales Funnels and the technical aspects of creating a sales funnel to lead your prospects through.

Explain the reasons why you might want an off-Amazon strategy for attracting and capturing traffic to lead them to your landing pages, covering control of your customers and how to provide offers that will be attractive.
We give you an understanding of why emotion based selling tops logic based selling and how your amazon sales funnels strategies needs to accommodate both.
And a key to success is conversion rates so we also delve into how you can achieve a 20-30% conversion rate as opposed to a 2% for your non sales-funnel powered offers.

What are Amazon Sales Funnels?

A Sales Funnel is a way to walk your consumer through the sales process – and on Amazon you can use them for your listings...

Visit HERE - For detailed show notes

Subscribe Here To Be The First To Get Updates and New Podcast Episodes