Seller Sessions Amazon FBA and Private Label

In this session we go into how to maximise your Amazon ad-spend and cut-out waste. Marketing your product is a key expense of business so anything you can do to optimise and make your advertising work harder for you will grow your business. The magic of maths comes to bear here, you get a scientific approach to pricing your ad spend across Broad, Phrase and Exact types.

• Started taking on his own accounts
• Jungle Hustle and Amazon PPC and Product Photography
• Spoke at SCO at Philadelphia, ASD and Prosper Show and Seller Optimisation Summit
• Weighted averages
• The numbers tell the story
• Use averages to work out starting bids using weighted averages
• Gives a more accurate picture to your starting bids
• Filter search term report
• Use an All search terms report that are exact match
• Then calculate the weighted average of the average PPC
• Use this to make a more informed starting bid
• More accurate than using an arbitrary number
• Use weighted average CPC and start bids at 10-20% above this.
• If it’s >= 3 orders we multiply by 1.5 now
• It takes into consideration the number of clicks
• Qty of clicks tells you how much traffic you’re garnering for the search term
• You should pay attention to the weighted averages
• Average PPC for that product or category can give you a bigger bang for your ad buck

• Separate keyword filters from search term report
• Rank 1 – greater or equal to 3 orders placed within one week of a click (avg conversion rate of 10% or higher)
• Rank 2 – 1 to 2 orders placed within a week of the a click and it’s less than 10% conversion

• Pull 3 orders placed within a week of a click all search terms
• De-dupe everything
• Take weighted average of the average CPC and multiply by 1.5 (using 2 makes ACOS to high) for starting bid
• We’re using a multiplier of 1.5

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Light at the end of the funnel with Bryan covers all aspects of Amazon Sales Funnels, what they are, how they work, why you need a sales funnel and how to focus on benefits not features. We cover a series of examples of funnels from spatulas to coffee to costco, how to budget for your first foray into the world of Amazon Sales Funnels and the technical aspects of creating a sales funnel to lead your prospects through.

• Explain the reasons why you might want an off-Amazon strategy for attracting and capturing traffic to lead them to your landing pages, covering control of your customers and how to provide offers that will be attractive.
• We give you an understanding of why emotion based selling tops logic based selling and how your amazon sales funnels strategies needs to accommodate both.
• And a key to success is conversion rates so we also delve into how you can achieve a 20-30% conversion rate as opposed to a 2% for your non sales-funnel powered offers.

A Sales Funnel is a way to walk your consumer through the sales process – and on Amazon you can use them for your listings...

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The goal of the show is to provide cutting edge marketing tips for Amazon Sellers. We bring in the worlds best to drop science and knowledge.

This includes; Amazon Sponsored Ads, AMS, organic ranking and driving external traffic such as Facebook and AdWords. Don’t worry, it will get technical but we break it into bite sized chunks.

We understand not everyone has big budgets for courses and masterminds. Every week you get a front row seat to ours.

As Amazon Sellers we value our time and appreciate your time you spend with us.

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On Thursdays with Sharon, today Sharon Even shares 10 Crucial Tips to help you Maximise your Amazon Holiday Sales.

These are Must have tips from Black Hat Preparation to Using Previous Years Brand Analytics Data to Christmas Themed Ads - That will help you to make sure you are well prepared this Q4 and for Holiday Sales.

Seller Sessions Live Recap with Adam Heist

On this episode of Seller Sessions, Adam Heist is recording remotely from Morocco and discussing the key themes and learnings from a recent Seller Sessions Live. He talks about the importance of creating products based on specific customers and building a brand product emotion. He shares his approach to building his new brand, Radio, using equity to bring in world-class team members and leveraging 3D renderings from a company in Germany to bring the visual identity of the brand together.

The focus of the discussion is on the move towards more professionalized businesses in the Amazon space and the key theme of brands over hacks from the speakers on the day. The podcast addresses ways to uplift views, reach, followers and commercial sales, such as running ads on Reels and TikTok. Also, they discuss using expired domains and generating SEO-rich articles using AI for cheap organic traffic and good Google organic SEO.

Adam also discuss strategies for optimising Listing Quality Score (Ben Webber), including improving listing quality and adding missing attributes. They suggest using hooks, like mentioning that a product is BPA-free to increase conversion rates and launching individual single keyword targeting campaigns for specific words. They advise to focus on maintaining conversion rates for those keywords, simplifying 7 to 10 keywords to achieve dramatic launch results within the first 30 days. In addition, the podcast discusses the strategy used by Beast Gear to engage with their Instagram followers, and the importance of customer engagement at a personal level by using personally typed-out replies to customer comments on posts and reaching out to customers when new products are launched. They will also do a future podcast episode with a deep dive on their brand build strategy.

Topics covered in this episode:

1. Building a new brand called Radio

- Selling folding kids balance bikes

- Importance of creating products based on specific customers and building a brand product emotion

- Different approach to building this business compared to others

2. Discussion on an event that took place

- Key themes and learnings from the presentations at the event

- Amazon space becoming more professionalized

- Key theme of brands over hacks

3. Running ads on Reels, TikTok, and Google

- Uplifting views, reach, followers, and commercial sales

- Focusing on broad trends and niching down as an effective strategy

- Using expired domains and Phrase IO for SEO-rich content

4. Launch strategy for a brand

- Starting with Kickstarter and moving to Amazon and retail

- Focusing on audience and brand building, using influencers, email traffic, and "weaponising" tactics for Amazon

5. Tools and strategies for Amazon sellers

- Updates to Pixel Me software for driving external traffic to Amazon using conversion objectives

- Listing Quality Score on Amazon

6. Recap of Seller Sessions live event in London

Key facts:

- Beast Gear's strategy to engage with Instagram followers

- Simplified 7 to 10 keywords result in dramatic launch results within the first 30 days

- Listing Quality Score can impact organic results on Amazon

- Using hooks, like mentioning that a product is BPA-free, can significantly increase conversion rates.