Advanced Product Shoots And Image Optimisation For Amazon Sellers
05/18/22 • 20 min
Marius Serban is a designer and a photographer with 22 years experience in the field. Regardless of the task at hand, designing a checkout page for a 9 figure Silicon Valley company, or photographing for Amazon sellers, his goals was and remains the same: conversion.” should be "his goal was and remains the same: conversion
A technical approach of product photography...
Lighting • Lighting is the MOST important key of a great product photo. If you take a picture with a $50,000 camera in very poor light conditions, that picture will turn worse than a picture taken with an iPhone in great light conditions. • Source of light - the bigger the light modifier, the softer the light, which will compliment the model better. As a general rule, I use 3x 7’ umbrellas for my lighting. However, if I shoot something like a sport product, where I need more defined shadows, I either use a smaller umbrella, or a small reflector. • 3x 600w strobe lights will be enough for most scenarios, but sometimes I’m using 4-5 depending on how much space I need to cover.
Aperture • Aperture will determine the amount of blur your picture will have in the background. • The smaller the aperture, f11-f14, the sharper the background will be. However the smaller the aperture, the more light you will need. • A lot of photographer choose to use higher aperture (which will make the background blurry) just because they don’t have enough light.
ISO • The higher the ISO, the more noise you will have in the picture. • For my studio shots, I am at ISO 100 with an aperture of f14-f16. For my on-location pictures, I will go to about 320ISO max, so the pictures will be clean as much as possible.
Lenses • I am using my 24-70mm lens for about 90% of my pictures. The tighter the space you have, the smaller the focal lens will need to be. Sometimes, like if I’m shooting in a tight laundry room or party, 24mm is barely enough. • However, I am always trying to shoot at over 50mm (59mm is the equivalent of what our human eyes see). • The wider the lens, the more deformed the subject will be (which is not ideal!) • For super detailed shots, I love to use my 100mm lens
www.amz.photography [email protected] +1-916-833-6127 WhatsApp (the fastest way to reach me)
Marius Serban is a designer and a photographer with 22 years experience in the field. Regardless of the task at hand, designing a checkout page for a 9 figure Silicon Valley company, or photographing for Amazon sellers, his goals was and remains the same: conversion.” should be "his goal was and remains the same: conversion
A technical approach of product photography...
Lighting • Lighting is the MOST important key of a great product photo. If you take a picture with a $50,000 camera in very poor light conditions, that picture will turn worse than a picture taken with an iPhone in great light conditions. • Source of light - the bigger the light modifier, the softer the light, which will compliment the model better. As a general rule, I use 3x 7’ umbrellas for my lighting. However, if I shoot something like a sport product, where I need more defined shadows, I either use a smaller umbrella, or a small reflector. • 3x 600w strobe lights will be enough for most scenarios, but sometimes I’m using 4-5 depending on how much space I need to cover.
Aperture • Aperture will determine the amount of blur your picture will have in the background. • The smaller the aperture, f11-f14, the sharper the background will be. However the smaller the aperture, the more light you will need. • A lot of photographer choose to use higher aperture (which will make the background blurry) just because they don’t have enough light.
ISO • The higher the ISO, the more noise you will have in the picture. • For my studio shots, I am at ISO 100 with an aperture of f14-f16. For my on-location pictures, I will go to about 320ISO max, so the pictures will be clean as much as possible.
Lenses • I am using my 24-70mm lens for about 90% of my pictures. The tighter the space you have, the smaller the focal lens will need to be. Sometimes, like if I’m shooting in a tight laundry room or party, 24mm is barely enough. • However, I am always trying to shoot at over 50mm (59mm is the equivalent of what our human eyes see). • The wider the lens, the more deformed the subject will be (which is not ideal!) • For super detailed shots, I love to use my 100mm lens
www.amz.photography [email protected] +1-916-833-6127 WhatsApp (the fastest way to reach me)
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This week on Inspired with Bell...
Jana Krekic is a certified translator, international keynote speaker, an e-commerce consultant and also the founder of 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working not only with various 7 to 9-figure Amazon sellers, but also with multi-national brands/marketplace across the globe.
Prior to becoming the founder of YLT, Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses.
She doesn’t only lead the team of 80 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency which helps sellers scale their businesses across different international marketplaces.
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Norman Farrar is an entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimise their operations and unlock their business’s potential.
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