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Kat Wyon is widely recognised as one of the UK’s leading bid and proposal management professionals, with a strong commitment to APMP underlying her approach and was made an APMP fellow in 2015 due to her experience and commitment to Bid & Proposal management.
Kat is enterprising and energetic with excellent management, communication and organisational skills. Highly regarded across the bid management industry she is recognised for her passion for proposals, championing proposal management best practice. In her senior management roles in Sales & Marketing, Professional Services, commercialisation and Bid management she has successfully defined and implemented best practice processes and recruitment, management and motivation of staff within the team. She has driven the transformation of teams with the ability to create a mission statement for the team and strategically deliver against that mission.
She has an exceptional ability to create a broad collaborative working ethic with sales, marketing, commercial and technical divisions coupled with a calm ability to multitask in many demanding situations, whilst delivering thoroughness and reliability.
As Bid Centre Manager for Fujitsu Siemens Computers (2003-2007), she increased bid volume by 60%, increasing success rate by over 30% and raising the profile of bidding as a professional discipline within the company. Leading a pan-European team, she delivered a 500% Return on Investment.
Specifically headhunted in 2007 to be Head of Bid & Commercial for Colt Telecoms, she increased bid volume, improved the win rate and increased revenues year on year. Her biggest win, a £100m deal, was strategic to the entire business. She created a robust framework for bid and proposal management execution, and her remit was extended to all of Europe, managing a remote European-wide team and executing on all the challenges that a multi-lingual and non co-located team included.
At Lloyds Bank she built the bid management function and discipline from the ground up, starting with a team of two and increasing it to a team of twelve. Kat aligned processes to best practice to improve bid quality, efficiency and output, building an environment complete with a comprehensive toolset to support sales and to focus on delivering compelling, client focused propositions.
Kathryn has been a strong advocate of the role that APMP can play in improving the profile and effectiveness of bid and proposal management. Over the course of her career, she has lobbied for, supported and been the named sponsor for multiple new APMP members, and has sponsored 22 direct reports to attain Foundation certifications and 10 to attain their Practitioner status. In the legacy she has left at organisations, APMP practices and accreditation have been perpetuated. All of her processes, user manuals, guidance and standards are built on the principles advocated by Strategic Proposals.
Kat has a particular interest in benchmarking and research. She helps clients to enhance their proposal capabilities by providing input and recommendations to advance.
Life outside work
Kat lives in rural Kent with her husband and their two girls. Kat had a life changing Stroke in 2017 that few would have survived. Fortunately she awoke from her coma but is partially sighted and left with residual stroke disabilities. She is however cognitively sound and as optimistic, head strong and intelligent as she always was!
She continues to be highly respected as a thought leader in the proposal profession and has a track record of outstandingly successful achievement in winning business.

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