082: Aaron “Air” Ross on Outbound Sales Made Possible

10/24/17 • 53 min

Why there is a gap between early stage adopters and mainstream customers? How can you succeed in outbound sales? What to do if you have a small team to accomplish everything? Aaron “Air” Ross shares with the host Shira Abel his tips for getting the most out of your outside sales. About • Aaron “Air” Ross is the internationally best-selling author of Predictable Revenue (called “The Sales Bible of Silicon Valley”) and From Impossible To Inevitable. He created the outbound sales methodology that almost doubled Salesforce.com’s growth. He founded Predictable Revenue: The Outbound Success Company, and his team specializes in helping companies get outbound right the first time. • Aaron is married with 9 children, lives in Los Angeles, and graduated from Stanford. Key Takeaways: • With the rise of inbound sales, remember that outbound should still be a part of your strategy to find new customers. • If you're a growth company, your long term solution is to have your internal team prospecting. • The person who does prospecting, should be separate from the sales person, and the closer. The sales teams need to work like sports teams - everyone needs to have their own role to be successful. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

Tags and Keywords: outside sales, saas, predictable revenue

Facebook Status: Aaron “Air” Ross shares his tips for getting the most out of your #outsidesales with the host @shiraabel in this week’s episode of #SaaSInsider. Tune in to learn how to do it the right way.

Twitter Status: Aaron “Air” Ross talks about #outsidesales and prospecting with the host @shiraabel in this week’s episode of #SaaSInsider.

Tags and Keywords: outside sales, saas, predictable revenue

Twitter Status: Aaron “Air” Ross talks about #outsidesales and prospecting with the host @shiraabel in this week’s episode of #SaaSInsider.

Previous Episode

081: Ben Childs on Where to Begin With Your SEO Strategy

What should your business consider when it comes to SEO? How does PPC work in the B2B SaaS world? What are the most critical things you should know about PPC? Ben Childs, the founder of Digital Reach, talks to the host Shira Abel about Search Engine Optimization, PPC, and the type of content you should concentrate on for your business. About Ben Childs Ben Childs is the founder of Digital Reach Agency. He started it in 2011 by getting a handheld phone from RadioShack, plugging a MagicJack into his computer, and calling people asking to do PPC for them. His first client did scrapbooking in Bethesda Maryland - Six years later, they now work with B2B companies from enterprises like divisions of Cisco and Aon to funded start-ups here in the Valley. They specialize in doing inbound marketing for SaaS companies and are getting better every day. Key Takeaways: If you think PPC doesn't work, it's likely because you didn't do it right. Find the right people who know what they’re doing. Don’t cheap out on your website, and make sure to use your keywords. Content is now more important than ever, but now it’s all about the high quality content, not just keywords and consistency. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

Tags and Keywords: SEO, PPC, content marketing

Facebook Status: Ben Childs, the founder of Digital Reach, talks to the host @shiraabel about #SEO, #PPC, and the type of #content you should concentrate on for your #B2B #SaaS company. Listen to this week’s episode of #SaaSInsider podcast.

Twitter Status: Ben Childs, the founder of @DigitalReachB2B, and the host @shiraabel discuss the importance of #SEO, #PPC, and good quality #content.

Next Episode

083: Ian Cleary on Social Media, Content, and Time Management

How to manage your time as an entrepreneur? How can you send customers to your site by providing value? What kind of content should you be sharing? Ian Cleary from RazorSocial shares his tips with the host Shira Abel on getting the most out of your day, your content, and your business. About Ian Cleary • Ian Cleary is the founder of RazorSocial which was listed as one of the top 10 marketing blogs globally by INC in 2016. He has a deep knowledge of social media, content marketing and technology and is considered one of the top marketing influencers in his field. • Besides his work on RazorSocial, he regularly contributes articles to Entrepreneur.com and Forbes. He’s also been featured in major industry publications including VentureBeat, New York Times, Fox News, Huffington Post, and many more. • Ian is a highly sought after conference speaker and consultant, ranking consistently among the top 50 content marketing and social media influencers in the world. He consults brands on how to develop and execute smart influencer and content marketing programs. Ian recently spoke at Social Media Marketing World, Content Marketing World, and Martech. Key Takeaways: • Manage your energy, not just your time. • A great way to drive traffic to your site is creating good content or even different software pieces useful to your audience. • Create a blog based on the right keywords and write about something that nobody else is to help your customers and drive them to your site. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com

Tags and Keywords: social media, saas, content

Facebook Status: Social Media Expert Ian Cleary shares his tips with the host @shiraabel on getting the most out of your day, your content, and your business. Listen to this week’s episode of #SaaSInsider to learn more.

Twitter Status: Learn how you should be managing your time and your content from our guest @iancleary in this week’s #SaaSInsider.