Overcoming Fears and Visualizing Success - Retail Therapy Session with Ana McConnell of Pilar Boutique

09/19/24 • 37 min

Ana, the owner of Pilar Boutique, joins us along with business and life coach Ronda for a special 'Retail Therapy' segment.
Ana opens up about her fears of business failure and the challenges of leading a retail team, despite being in the industry for 17 years. The discussion highlights the importance of visualizing success in order to push past negative thoughts when they start to interfere.
Ronda offers insights on internal sourcing, maintaining a positive mindset, and how to handle business growth while staying true to one's values.
This episode provides valuable advice for retailers on staying resilient, finding joy in their work, and strategically managing their businesses amidst uncertainties.

[01:11] Ana's Retail Journey

[02:07] Facing the Fear of Failure

[04:29] Exploring Identity Beyond Business

[07:55] Navigating Economic Uncertainty

[10:36] Harnessing Creativity in Adversity

[13:49] Building a Vision for Growth

[26:21] The Importance of Intimacy in Business

[33:48] Final Thoughts and Ana's Advice for Retailers

Get all of the resources on our website at: https://www.crystalmediaco.com/episodes/overcoming-fears-and-visualizing-success/

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[01:11] Ana's Retail Journey

[02:07] Facing the Fear of Failure

[04:29] Exploring Identity Beyond Business

[07:55] Navigating Economic Uncertainty

[10:36] Harnessing Creativity in Adversity

[13:49] Building a Vision for Growth

[26:21] The Importance of Intimacy in Business

[33:48] Final Thoughts and Ana's Advice for Retailers

Get all of the resources on our website at: https://www.crystalmediaco.com/episodes/overcoming-fears-and-visualizing-success/

Previous Episode

Using AI for Your Retail Systems - After the Show

On this week’s episode of After the Show, I’m sharing my biggest takeaways from my recent conversation with Melodie van der Baan from Max Retail.

We had an eye-opening discussion about something every retailer needs to know: how to implement systems to manage inventory, improve operations, and support growth.

Whether you’re just starting out or looking to scale, having the right systems can make or break your business. Melodie also inspired me to embrace innovation and take bold action on ideas that can truly make a difference.

Plus, I’ve got some tips on how to leverage AI to build these systems. Let’s dive in!

[00:44] Why systems matter in retail

[03:50] How to use AI to create systems

[05:15] Build a business by solving a problem

[06:07] Don’t be afraid to take action on your idea

Get all of the resources on our website at: https://www.crystalmediaco.com/episodes/using-ai-for-your-retail-systems/

Next Episode

How to Make Your Products Pop with Hollei Anne Hayes

Today, we’re diving into all things product design. I’m joined by Hollei Anne Hayes, who owns a creative studio specializing in product design and branding for product-based businesses. Even if you’re not designing your own products, you’re going to love this episode.
Hollei has over a decade of experience working with brands like Toys R Us and Skip Hop. As the owner of Hollei Anne Design Co., she’s designed for the homegoods, stationery, gift, and textile industries, with her work featured at Target, Home Goods, and Hallmark.
Hollei’s passion is creating trendy designs for entrepreneurial women in retail, so she’s the perfect fit for us here at Rooted in Retail! We’re chatting about what makes products pop on the shelves—and how to connect even deeper with your customers to ensure your products get chosen.
[03:17] The most effective branding strategies to help products stand out

[07:22] How to secure shelf space in major retail chains

[09:05] How long it took to land Hollei's artwork in big box stores

[12:34] The power of TikTok for trend research

[19:38] Episode Sponsor: Ads Management with Crystal Media

[20:44] How creating affordable yet beautiful products pushes Hollei to innovate

[24:37] 3 ways to make your product shine brighter than the competition on store shelves

[29:02] Hollei's resilience round

Get all of the resources on our website at https://www.crystalmediaco.com/episodes/how-to-make-your-products-pop-with-hollei-anne-hayes/

Rooted in Retail - Overcoming Fears and Visualizing Success - Retail Therapy Session with Ana McConnell of Pilar Boutique

Transcript

Crystal Vilkaitis00:00:00.728

Ronda, Ana, welcome to Rooted in Retail.

Crystal Vilkaitis00:00:06.014

Yes. Okay. Welcome back because Ana you've been here before, which we will link to that episode. If you want to learn more about what Ana's doing in her store today, we are joined with Ronda for our special segment, retail therapy, where we give therapy to retailers, but disclaimer, Ronda's not an actual certified therapist, but she is a