Leveraging Yelp with Emily Washcovick the Yelp Small Business Expert

04/16/23 • 47 min

How are you making your Yelp account work for you?
Everyone’s heard of Yelp, and it’s not just for home services or restaurants; retail stores make up a large percentage of businesses on the website!
Emily Washcovick is Yelp’s small business expert, and she is breaking down the “science” behind their review recommendation software and important features for business owners.
Don’t be afraid of negative reviews, and don’t solicit for positive ones either! Emily says naturally inspired reviews are the best for your page, and 87% of customers are willing to look past negative reviews if the business owner is engaging with reviews and responding to concerns.
You don’t want to miss these awesome tips to leverage Yelp and grow your visibility.
Today’s Action Items:
Visit your business page on Yelp - complete and verify your profile information for optimization.
Create a check-in offer - this is a serious must-do - to drive traffic and incentivize natural reviews.
Go now! Check out your Yelp page! I’m rooting for your success!
What’s Inside:

Behind the scenes of Yelp software.
How to take advantage of metrics in the Yelp Platform.
Leveraging your yelp account for more visibility.
How to ask for reviews on Yelp.
Yelp action items to get started with TODAY!

Mentioned In This Episode:
Emily Washcovick on Instagram
Yelp for Business
Yelp for Business (@yelpforbusiness) on Instagram
Behind the Review on Apple Podcasts
[email protected]
[email protected]
Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career
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Crystal Media
Crystal on Instagram
Crystal Media on Instagram
Crystal Media Co - YouTube

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Behind the scenes of Yelp software.
How to take advantage of metrics in the Yelp Platform.
Leveraging your yelp account for more visibility.
How to ask for reviews on Yelp.
Yelp action items to get started with TODAY!

Previous Episode

Thriving in Retail with Ana McConnell of Pilar Boutique

The future is bright for small retailers! You’re going to LOVE this conversation I had with my very first retailer! Ana McConnell is the owner of Pilar Boutique in downtown Loveland, Colorado.

Ana first started out working in her mom’s boutique, Cloz to Home. After navigating working with her mom, she branched out on her own and is currently thriving with two locations and a photo studio.

It’s no secret that being a retailer is HARD WORK. Even Ana called her first two years ‘Absolute Hell’ but in year three of opening Pilar, it all came together, and you can hear the passion she has for her business!

If you’re struggling as a retailer, you have to know there is no one thing, no “quick fix”. But Ana shares an abundance of resources and tips that will get you to where you need to be. Whether it’s accounting, inventory, networking, or team management, she has a really great foundation and wise words for all!

Be open, pivot, know your F*@%! numbers, and take a break when you need it.

I’m rooting for your success!
What’s Inside:

Advice for retailers from a retailer
How to manage your team and give trust.
Resources for retail needs.
Navigating working with family in a retail environment.
Making it past the first years, from hell to thriving.

Mentioned In This Episode:
PILAR BOUTIQUE (@shop_pilar) on Instagram
Cloz to Home Boutique (@cloztohome) on Instagram
Ana McConnell (@ana_pilar_m) on Instagram
Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.: B. Brown
Profit First by mike Michalowicz
How to Do the Work: Recognize Your Patterns, Heal from Your Past, and Create Your Self: LePera, Dr. Nicole
Hatch Inventory Management | Shopify App Store
Management One
Asana Project Management
Register for EVOLVE 2023 and use code podcast to save $400
Crystal Media
Crystal on Instagram
Crystal Media on Instagram
Crystal Media Co - YouTube

Next Episode

BONUS EPISODE: A Young Entrepreneur Selling Pre-Owned Furniture - Edgars Cers

Imagine being in high school when the pandemic hit; suddenly, school is on your phone, and you’re left with infinite free time. Edgars Cers and his brother took this and ran, as they created Comfy Living Chicago.
Comfy Living Chicago is a local Chicago business that sells high quality, affordable pre-owned furniture. What started as a side hustle turned into so much more as they learned the need on both sides of the business.
From garages to warehouses to even a storefront in just a few years, Comfy Living Chicago has seen great success. Edgars and his brother use a variety of tools on social media for marketing to their local community, especially video! He even shares how they leveraged a local influencer!
As they move forward in business, Edgars focuses on the economy, community needs, and how they can be a one stop shop offering affordable home furnishing solutions to renters and owners.
As a young entrepreneur, Edgars is focused on learning as much as he can, like this advice from Tony Robbins; The growth of the business is dependent on the owner's mindset.
Retailers, I’m rooting for your success!
What’s Inside: