
The BDR playbook - with Samantha McKenna
01/14/22 • 36 min
In this episode of the Sales Ladder, Samantha McKenna talks to us about the BDR playbook for managers running teams or executives working as business/sales development representatives. We talk about:
- Foundational skillsets to manage BDR teams
- Onboarding and ramping up teams
- How to motivate teams in a remote/hybrid world
- How to get sales to write content that stands out in sequences, cadences, Linkedin messages...
In this episode of the Sales Ladder, Samantha McKenna talks to us about the BDR playbook for managers running teams or executives working as business/sales development representatives. We talk about:
- Foundational skillsets to manage BDR teams
- Onboarding and ramping up teams
- How to motivate teams in a remote/hybrid world
- How to get sales to write content that stands out in sequences, cadences, Linkedin messages...
Previous Episode

Sales collaterals and proposals that engage prospects - with Monika Ratniece
In this episode, Monika Ratniece, Senior Account Executive at Linnworks, shares her views on the best types of sales collateral and proposals to send prospects and ensure an engaging relationship during the closing stages of the sales process.
- What are the best types of collateral to send prospects once you've engaged with them?
- Stakeholders - how do you ensure all relevant stakeholders have the right information to make a decision?
- How to follow up with a prospect after you've sent a proposal?
- How do you build relationships with prospects in a digital world?
Next Episode

Compensation strategy to improve sales performance - with Tanner Lacey
In this special episode of The Sales Ladder Podcast which was recorded as a LinkedIn Live event, Thomas Igou speaks with Tanner Lacey, Co-Founder of Spiff, about sales compensation strategies.
Some of the topics that will be discussed:
- Does a sales compensation strategy have the power to improve sales performance?
- What are the keys to creating an effective commission plan?
- How do your sales teams stay motivated in the remote work environment?
The episode will also deep dive into Tanner's personal experience with sales, from how his tool stack look like, to his top 3 tips for sales reps today.
And of course, the now traditional craziest thing he's done in sales.
If you like this episode you’ll love
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