Retail Today with Bob Phibbs, The Retail Doctor - For Retailers During the Coronavirus Shutdown, Now Is the Time to Look at Your Finances. | Retail Today with Bob Phibbs, The Retail Doctor - Flash Briefing

For Retailers During the Coronavirus Shutdown, Now Is the Time to Look at Your Finances. | Retail Today with Bob Phibbs, The Retail Doctor - Flash Briefing

03/31/20 • 0 min

Retail Today with Bob Phibbs, The Retail Doctor

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undefined - How Do I Staying Connected With My Employees as a Retailer During Coronavirus? | Retail Today With Bob Phibbs, The Retail Doctor - Flash Briefing

How Do I Staying Connected With My Employees as a Retailer During Coronavirus? | Retail Today With Bob Phibbs, The Retail Doctor - Flash Briefing

Staying connected is really tough at this time in our retail lives. So what I want you think about today is if you have employees you’re paying to stay home right now don't forget that you should still be checking in with him every day. Make it a schedule and expect them to be on Zoom on time, dressed, and ready for work. If they are not being paid but they’re home, maybe you’ve laid them off, don't forget that you still want to hold on to these people so they come back to you.

So one thing I've done is done once a week is just invite them to a virtual lunch or an official cocktail hour and everybody brings whatever it is important time and you're just being people at that moment. Know that if you're not paying them you're not paying for this - it's a way to try to keep some normalcy in it.

When the all-clear is given, which will happen at some point, you want these people to come back in a good mood and they're going to remember the courtesies that you gave them for being of service now.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to [email protected]. Thanks for listening!

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Reaching Out to Your Retail Customers Through Social Media | Retail Today With Bob Phibbs, The Retail Doctor - Flash Briefing

Now that you have more time than you might have liked, take the time to research your top 10 or 20 customers on their LinkedIn or Facebook profiles and see what charities they support, or in their social posts, and then send a note or a video thank you for their business. Then, add a line, "I was looking online and you know what I discovered about you? You like..." and then fill in whatever that is, and then share something you have in common before you sign off with your thanks. That's one way to show your customers that they are more than just money coming in to you, that there's actually a relationship.
And on that note, this has got to be a pause in the flash briefings from me as I take a look into the effectiveness of these daily briefings, which I've done for a long time. I encourage you to check out my podcast "Tell Me Something Good About Retail" where every week I interview some of the most exciting retailers, brands, and movers and shakers for the retail area. In the meantime, do good work and remember, we're about as happy as we make our minds up to be.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to [email protected]. Thanks for listening!