Retail Today with Bob Phibbs, The Retail Doctor

Have you ever found yourself accountable for your actions? I know when we watched the Olympics, you know that's probably the ultimate accountability is when we see someone get the gold medal that they did it. They did all the things it took to be a champion, and yet when we come into our brick-and-mortar stores, a lot of times people don't want to hold employees accountable. They want to be their friend. “Let's go out and have a drink. Let's eat.” And the problem with that is, is that you're going to be the same as everybody else, but without accountability, things simply don't change.

So if you train people how to greet a customer, how to do top-down selling, how you want them to pass off a sale, how you want a sale, the finish, whatever that's going to be, you've got to hold them accountable and inspect what you expect. If you're really going to be the boss and move the needle of sales, because holding employees accountable for your training is what's going to grow your sales better than anything else you could do today.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to [email protected]. Thanks for listening!

Are you stuck in a rut and can only sell things that are on sale or have a coupon or maybe you have some time, an endless promotion? We used to call them loss leaders, and while there are some aspects that can get traffic to your store, those days are pretty much gone because there's always somebody cheaper, especially on the web. What you want to do is to limit promotions and coupons because they damage your margins and the more margins are punished, less money you have to reward employees or to buy new stock or to fix up your store.

So, today I just want you to look at how many sales you've done, promotions, coupons, etcetera, and stop digging yourself deeper in debt. Instead, learn how to sell your full-priced merchandise. Buy my SalesRX online virtual retail sales training program because ultimately the one thing all your employees can do is to increase addons and increase your conversion rate much more than any sale we'll ever do.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to [email protected]. Thanks for listening!

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Join Bob Fibbs, the retail doc, at the Virginia Transportation Museum in Roanoke as he explores the significance of curiosity and innovation in shaping our world. Standing beside a massive steam engine, Bob delves into historical anecdotes, such as the origin of the phrase "the real McCoy," to illustrate the power of human ingenuity.

Bob expresses concern about the current generation's lack of engagement with the world of wonder and encourages parents, aunts, uncles, and mentors to expose young minds to the marvels of history and engineering. Through captivating stories of past inventions and the challenges faced by early workers, Bob emphasizes the importance of curiosity and creativity in fostering self-esteem and driving future innovations.

Discover how simple yet ingenious solutions, like the use of sand to aid train traction, exemplify the boundless potential of human creativity. Bob's message is clear: inspire the next generation to dream big and aspire to achieve great things.

Join the conversation and share your thoughts in the comments. Bob Phibbs, the retail doc, out. Thank you.