
Empowering and Supporting Parents: Ariel Boorstin’s Vision for Cooper and Beyond
09/25/24 • 30 min
In this episode we hear from Ariel Boorstin, Co-founder and CMO of Cooper, a groundbreaking parenting support system designed to reduce stress, boost confidence, and help parents maximize their time. With Cooper’s expert-led parenting groups, weekly classes, drop-in office hours, one-on-one coaching, and 24/7 expert-moderated chat, it’s an always-on resource for parents at every stage of the journey.
Ariel brings over a decade of experience in consumer packaged goods (CPG) marketing, having worked with renowned brands like VOSS Water and Pernod Ricard USA. Inspired by her own challenges as a new mother, Ariel co-founded Cooper to create the kind of support system she wished she had when navigating parenthood. Now a mother of three - Ariel is passionate about offering evidence-based resources and fostering a strong community for parents.
In this episode, Ariel shares:
- How Cooper provides personalized, expert support for all parenting challenges
- The platform’s unique approach to combining expert guidance with community-based support
- The inspiration behind Cooper, rooted in Ariel’s own experiences as a new mom
- How Cooper serves parents at every stage, from expectant families to those with adolescents
Tune in to hear how Ariel and her team are reshaping the parenting landscape, creating a safe, reliable space for families to thrive.
Ariel is offering listeners a free month of Cooper membership. To experience all Cooper has to offer, use code LIFE at checkout on yourcooper.com
Ways to connect with Cooper:
Instagram: @your_cooper
In this episode we hear from Ariel Boorstin, Co-founder and CMO of Cooper, a groundbreaking parenting support system designed to reduce stress, boost confidence, and help parents maximize their time. With Cooper’s expert-led parenting groups, weekly classes, drop-in office hours, one-on-one coaching, and 24/7 expert-moderated chat, it’s an always-on resource for parents at every stage of the journey.
Ariel brings over a decade of experience in consumer packaged goods (CPG) marketing, having worked with renowned brands like VOSS Water and Pernod Ricard USA. Inspired by her own challenges as a new mother, Ariel co-founded Cooper to create the kind of support system she wished she had when navigating parenthood. Now a mother of three - Ariel is passionate about offering evidence-based resources and fostering a strong community for parents.
In this episode, Ariel shares:
- How Cooper provides personalized, expert support for all parenting challenges
- The platform’s unique approach to combining expert guidance with community-based support
- The inspiration behind Cooper, rooted in Ariel’s own experiences as a new mom
- How Cooper serves parents at every stage, from expectant families to those with adolescents
Tune in to hear how Ariel and her team are reshaping the parenting landscape, creating a safe, reliable space for families to thrive.
Ariel is offering listeners a free month of Cooper membership. To experience all Cooper has to offer, use code LIFE at checkout on yourcooper.com
Ways to connect with Cooper:
Instagram: @your_cooper
Previous Episode

Mind Over Matter: Enhancing Mental Performance with Dr. Daya Grant
In this episode, we kick off Season 6 with Daya Alexander Grant, Ph.D., CMPC, neuroscientist, yoga teacher, and co-founder of Mindful Sports Collective, as she explores the critical role of mental health in sports. In this episode, Daya delves into the science of stress management, recovery, and building resilience, offering practical tools for navigating life's challenges with clarity and calm. She emphasizes that sports should focus on developing children as humans, not just athletes, highlighting the importance of emotional well-being alongside physical performance.
Daya discusses her work with an online meditation community for athletes, which fosters accountability and community, helping them cultivate essential mental skills. She shares valuable techniques like journaling, positive self-talk, and breathwork to help athletes stay present and get out of their heads. Daya also offers advice for parents, suggesting simple but impactful ways to support their children—express love and support before games, and give them the space to process their emotions afterward.
In this episode, you'll hear from Daya about:
- Why developing children as whole individuals, not just athletes, should be the goal of youth sports
- The importance of accountability and community for athletes' mental health
- How techniques such as journaling, positive self-talk, and breathwork can help athletes stay focused
- Practical advice for parents on supporting their young athletes with love and understanding
Tune in for an insightful conversation that emphasizes the power of mental health and mindfulness in youth sports.
Daya is offering listeners one month free for Mindful Sports Collective, her online meditation community for athletes: https://mindfulsportscollective.mn.co/plans/420651?bundle_token=9e0f084ba33b8ac1d4182c50b5937906&utm_source=manual
Ways to connect with Daya:
Instagram: @dr.dayagrant
Next Episode

It's Not Hysteria: Unveiling Women's Health with Dr. Tang
In this episode, we talk with Dr. Karen Tang, a board-certified gynecologist, minimally invasive gynecologic surgeon, and the creator behind the popular @KarenTangMD on TikTok, Instagram, and YouTube. Through her educational and engaging content, Dr. Tang has built a global platform to spread essential information about reproductive and sexual health.
In this episode, we celebrate the release of her new book, IT'S NOT HYSTERIA: EVERYTHING YOU NEED TO KNOW ABOUT YOUR REPRODUCTIVE HEALTH (BUT WERE NEVER TOLD). With her book, Dr. Tang aims to dispel myths surrounding women's health, tackling topics like menstrual issues, pelvic pain, and menopause. Her mission is clear: women should not suffer in silence, and there are actionable steps to take for better care.
In this episode, Dr. Tang discusses:
- Women don't have to just 'deal with' reproductive health issues; there are treatments and resources available to help
- Advocating for oneself is crucial in reproductive health care; ask questions, seek second opinions, and find a doctor who listens and includes you in the decision-making process
- Women have the power to make a difference in their own health and the health of their communities; use your voice and influence to educate and advocate for change
Ways to connect with Dr. Tang:
New book: It's Not Hysteria
Substack newsletter: GynoMight with Karen Tang, MD | Substack
Website: Dr. Karen Tang - Gynocologist and Geriatric TikToker
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