Renegade Marketers Unite

What does it take to create B2B research that journalists can’t resist?

In this episode, Drew Neisser sits down with research experts Becky Lawlor of Redpoint Content and Curtis Sparrer of Bospar PR to reveal the secrets of crafting and pitching impactful studies that capture media attention.

In this episode:

• Becky Lawlor shares the top three mistakes to avoid in research design, emphasizing the importance of aligning with media trends, targeting the right audience, and writing effective survey questions.
• Curtis Sparrer highlights how to create “killer stats” that drive media coverage, and explains why a successful study must tell a story that resonates beyond niche audiences.

You’ll also learn:

• Why it’s essential to conduct quality checks on survey audiences and design
• How to adapt your findings for multiple uses, from PR to lead generation
• Practical tips on “news-jacking” and tapping into timely topics for maximum impact

Tune in to discover how to make your research stand out, earn top-tier coverage, and turn valuable insights into brand-boosting press.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

How are top marketers leveraging data to drive business growth and make smarter decisions? From demand creation to lead conversion, this episode explores the metrics that truly matter in today's B2B landscape.

Host Drew Neisser welcomes a stellar panel of veteran CMOs to dive deep into the data-driven world of modern marketing: Jamie Gier of Dexcare, Grant Johnson (previously Billtrust), and Julia Goebel of Komodo Health.

Tune in for their expertise on:

• Pipeline contribution and revenue forecasting
• Brand health measurement
• Aligning marketing with sales through analytics
• Proving marketing ROI to the C-suite

This episode is packed with actionable insights for metrics maestros and analytics novices alike. Don’t miss it!

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

What do CMOs and penguins have in common? More than you might think! Celebrate a major milestone with Episode 400, as Drew goes off the beaten path, sitting down with Dr. Pablo "Popi" Borboroglu - penguin conservationist extraordinaire and founder of Global Penguin Society (GPS).

Popi shares his lifelong purpose of protecting penguins, and the vital role these remarkable birds play in the health of our oceans and planet. Learn amazing facts about different penguin species, their abilities to thrive in extreme environments, the threats they face, and how you can help.

Hear incredible stories like how Popi's team grew one colony from 6 penguin pairs to over 8,000 through community partnership and eco-tourism efforts. He also shares his ambitious $6 million vision to purchase and preserve critical breeding grounds to ensure penguins survive for centuries to come.

This conversation highlights the efficient, adaptable, highly social, and resilient nature of penguins—qualities top marketers need to drive impact. Whether you're a penguin lover or looking for creative ways to engage your B2B communities, tune in!

Final Note: Renegade Marketers Unite is brought to you by CMO Huddles—a highly engaged community of B2B CMOs inspiring B2B greatness through confidence, colleagues, and connection. A group of penguins is called a “huddle,” and CMO Huddles donates 1% of all annual revenue to GPS.

For full show notes and transcripts, visit https://renegade.com/podcasts

To learn more about CMO Huddles, visit https://cmohuddles.com/

CMOs face immense pressure to drive growth and deliver results, often with limited resources. To succeed, they need laser focus, courage, and a formidable team. Enter, the impact player.

In this riveting episode, Liz Wiseman offers deep insights from her popular book, Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact. Tune in as Liz details the five key practices that differentiate impact players from ordinary contributors, discussing how CMOs can amplify their own impact, while nurturing high-caliber talent.

Get ready to propel your team's effectiveness, outpace the competition, and enhance your leadership. This is a masterclass for anyone aiming to uncover the latent potential within their existing team or to assemble a new powerhouse of top performers. Don’t miss it!

For full show notes and transcripts, visit https://renegade.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

What do surfboards, The Grateful Dead, and the Savannah Bananas baseball team have in common? If you ask marketing expert David Meerman Scott, they all hold valuable lessons for creating a standout marketing strategy that connects deeply with your audience.

In this episode, David joins host Drew Neisser to discuss the latest (9th!) edition of his iconic book, The New Rules of Marketing & PR, and how CMOs can navigate a rapidly changing landscape with AI, content creation, and fan-building strategies. From redefining traditional marketing to real-world examples with unconventional success, David offers practical advice for B2B CMOs aiming to stay ahead in 2025 and beyond.

A few key takeaways:

• Why understanding your audience is still the bedrock of effective marketing.
• How AI is impacting content creation—and where companies are getting it wrong.
• The power of newsjacking: how to inject your brand into breaking news to capture attention and boost visibility.
• The enduring value of building real-world experiences to connect with customers.
• Marketing lessons from the Grateful Dead and how to apply them to your business.

Tune in for insights on the future of marketing, how to stand out, and how unconventional thinking can drive success in the B2B world.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/