Renegade Marketers Unite - 408: The ROI Roadmap: Decoding B2B Marketing Success Metrics

408: The ROI Roadmap: Decoding B2B Marketing Success Metrics

08/02/24 • 53 min

How are top marketers leveraging data to drive business growth and make smarter decisions? From demand creation to lead conversion, this episode explores the metrics that truly matter in today's B2B landscape.

Host Drew Neisser welcomes a stellar panel of veteran CMOs to dive deep into the data-driven world of modern marketing: Jamie Gier of Dexcare, Grant Johnson (previously Billtrust), and Julia Goebel of Komodo Health.

Tune in for their expertise on:

Pipeline contribution and revenue forecasting
Brand health measurement
Aligning marketing with sales through analytics
Proving marketing ROI to the C-suite

This episode is packed with actionable insights for metrics maestros and analytics novices alike. Don’t miss it!

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

Tune in for their expertise on:

Pipeline contribution and revenue forecasting
Brand health measurement
Aligning marketing with sales through analytics
Proving marketing ROI to the C-suite

This episode is packed with actionable insights for metrics maestros and analytics novices alike. Don’t miss it!

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

Previous Episode

407: The New B2B SEO Trifecta: Blogging, Tools, and Segmentation

What’s working today in SEO for B2B SaaS brands?

In this data-packed episode, digital marketing expert Tom Shapiro, CEO of Stratabeat, unveils the answers, drawing from an extensive study of 250 B2B SaaS websites. Prepare to challenge your assumptions and discover actionable strategies that can dramatically improve your search rankings and organic traffic.

Key findings include:

Blogging 5-8x per month increases Google top 10 keywords by 47.9%, compared to just 10% for 1-4 posts
Websites offering online tools saw a 40.8% boost in top 10 keyword rankings
Original research boosted top 10 keyword rankings by 36% on average
Audience segmentation led to a 31.7% increase in Google top 10 rankings, vs. 12.4% for non-segmented sites

Discover why blogging frequency is the low-hanging fruit you can't afford to ignore, learn how online tools can unexpectedly boost your SEO, and find out why audience segmentation might be your secret weapon. This data-driven deep dive challenges conventional wisdom and provides a roadmap for dominating search results in today's hyper-competitive landscape. Tune in!

[The B2B SaaS SEO Performance Study is brought to you by Stratabeat and CMO Huddles]

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

Next Episode

409: The Principles of Smart Brevity

“Even if great writing eludes you, brevity needn’t.”

This powerful principle drives Smart Brevity, the transformative communication method pioneered by the founders of Axios. Join co-author Roy Schwartz, a true brevity mastermind, reveals how to ditch corporate waffle and get to the point.

Discover strategies to distill complex ideas into impactful bites across the organization, like: