Renegade Marketers Unite - 426: B2B Marketing Strategy: 2025 Edition

426: B2B Marketing Strategy: 2025 Edition

12/06/24 • 56 min

What’s on the horizon for B2B marketing in 2025? In this episode, guest host Jamie Gier steps in for Drew Neisser to explore where top CMOs are placing their bets for the future. Joined by Charles Groome of Biz2Credit, Tom Bianchi of Acquia, and Josh Leatherman of Service Express, this conversation dives deep into the strategies, tools, and tactics poised to drive success in the coming year.

In this episode:

Charles Groome shares his top three bets for 2025, including brand-led events, cross-channel marketing, and influencer strategies tailored to niche audiences.
Tom Bianchi reveals how Acquia is aligning new product launches with focused segmentation and ABM tactics to optimize marketing ROI.
Josh Leatherman explores how marketers can leverage AI to enhance analytics, drive predictability, and sharpen account-based sales and marketing strategies.

The group also explores the results from a 5-part poll series:

40% of marketers expect budget increases in 2025.
Events are regaining their place as a top investment area, beating out online marketing.
Demand generation continues to dominate, with 51% prioritizing it over brand building.
Clarity and collaboration emerged as the most critical skills for marketing teams in 2025.
Owned content and SEO are expected to deliver the highest ROI next year.

Tune in to hear how these marketing leaders are preparing for the challenges and opportunities of the year ahead—and take away actionable insights for your own 2025 planning.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

In this episode:

Charles Groome shares his top three bets for 2025, including brand-led events, cross-channel marketing, and influencer strategies tailored to niche audiences.
Tom Bianchi reveals how Acquia is aligning new product launches with focused segmentation and ABM tactics to optimize marketing ROI.
Josh Leatherman explores how marketers can leverage AI to enhance analytics, drive predictability, and sharpen account-based sales and marketing strategies.

The group also explores the results from a 5-part poll series:

40% of marketers expect budget increases in 2025.
Events are regaining their place as a top investment area, beating out online marketing.
Demand generation continues to dominate, with 51% prioritizing it over brand building.
Clarity and collaboration emerged as the most critical skills for marketing teams in 2025.
Owned content and SEO are expected to deliver the highest ROI next year.

Tune in to hear how these marketing leaders are preparing for the challenges and opportunities of the year ahead—and take away actionable insights for your own 2025 planning.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

Previous Episode

425: Unlocking Marketing Attribution

Attribution is one of the toughest challenges for modern marketers—how do you measure what truly drives revenue in a complex, multi-touch journey? In this episode, Drew Neisser sits down with Taran Nandha, Founder and CEO of Growth Natives and DiGGrowth, to unpack the intricacies of marketing attribution and analytics.

In this episode:

Taran identifies the top mistakes marketers make with attribution, from relying on vanity metrics to overlooking offline touchpoints.
He explains the importance of aligning people, processes, and tools to build an effective attribution system that delivers insights aligned with business objectives.
Learn how to move beyond first-touch and last-touch models by embracing multi-touch attribution and account-based analytics for a more complete picture of customer journeys.

You’ll also discover:

How to connect and normalize data across platforms like CRMs, marketing automation tools, and ad channels.
Practical tips on using cohorts and journey mapping to track ROI for events and campaigns over time.
The role of AI in making sense of data and optimizing your marketing strategy.

Whether you’re new to attribution or looking to refine your approach, this episode is packed with actionable advice to help you prove the value of your marketing efforts and drive better business outcomes.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

Next Episode

427: No Bullsh*t Strategy: The Art of Being the Only One

What does it mean to have a strategy? In this episode, Drew Neisser hosts Alex M. H. Smith, author of No Bullsht Strategy*, for a candid discussion on stripping away the jargon and getting to the heart of what makes a business thrive. Together, they dive into what it means to build a strategy that defines not just what your business does—but what makes it the only one of its kind.

In this episode, Alex M. H. Smith explains:

Why “only” is better than “best” when crafting a competitive strategy.
The pitfalls of focusing solely on communication while neglecting the operational and strategic foundations of the business.
The difference between strategy and positioning
How to align your strategy with true customer value, ensuring it resonates in the market while setting you apart from the competition.
How to identify the mistakes in your previous thinking to craft a strategy that truly moves the needle.

Whether you’re building a strategy from scratch or rethinking your current approach, this episode offers invaluable insights into creating a clear, actionable plan that delivers unique value to the market.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/